Marketplace Strategy & Analytics Lead, Creoate
+ Equity
2-5 days a week in office
Online wholesale marketplace
Open for applications
Online wholesale marketplace
21-100 employees
Open for applications
+ Equity
2-5 days a week in office
21-100 employees
Company mission
Creoate's mission is to make wholesale work for independents.
Role
Who you are
- You won’t simply report metrics
- You’ll help us understand what is truly driving GMV, where our constraints sit, and how operational inputs translate into revenue outcomes
- This role requires sound judgement, strong analytical discipline, and the ability to operate confidently in ambiguity
- 6–8+ years experience in a two-sided marketplace or platform business
- Strong applied analytical and modelling capability (SQL essential; Python/R preferred)
- Experience building cohort, liquidity, contribution or forecasting models
- Exposure to senior commercial decision-making environments
- Strong structured problem-solving skills
- Commercial intuition (margin, pricing, contribution economics)
- Comfortable challenging assumptions with evidence
- Able to operate independently in ambiguous, high-ownership environments
- Experience in B2B or wholesale marketplaces is a plus
What the job involves
- We’re hiring a Marketplace Strategy & Analytics Lead to partner directly with the COO in strengthening how we understand and operate our two-sided marketplace
- This is a hands-on, commercially embedded role
- You will work across Growth, Commercial and Engineering to bring structure, clarity and modelling discipline to critical decisions
- You won’t simply report metrics
- You’ll help us understand what is truly driving GMV, where our constraints sit, and how operational inputs translate into revenue outcomes
- You will own the development of clear marketplace health and liquidity frameworks, ensuring we understand the balance between supply and demand and where real constraints sit within the system
- This includes analysing buyer and seller cohorts to uncover retention, contribution, and portfolio quality dynamics, and modelling how these factors translate into GMV and margin outcomes
- You will break down funnel performance by meaningful segments, distinguishing between ecommerce friction and underlying liquidity or density issues, and provide structured insight to support prioritisation across Growth and Commercial
- A core part of the role is strengthening forecasting discipline — building robust input-to-GMV models, pressure-testing assumptions ahead of planning cycles, and improving transparency around scenario modelling
- You will regularly translate complex analysis into clear, decision-oriented insight at leadership forums, ensuring data sharpens commercial judgement rather than adding noise
Salary benchmarks
Our take
Creoate wants to remove the pain points associated with the wholesale ecosystem by creating a centralised platform that connects independent retailers with sustainable brands and wholesalers.
The company differentiates itself from competitors through its AI-based predictive analytics, which forecasts best-selling products. This helps retailers anticipate inventory levels and order items accordingly. Moreover, each brand on the Creoate platform is carefully selected by an in-house team of experts in order to ensure a high quality of the products provided.
The company has raised good funding in the past, which supported international expansion across the European markets. It has also focussed on building out its team and adding new tools and analytics on its platform. Creoate now operates in several countries and counts over 50k retailers among its clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2021
$4.9m
SEED
Total funding: $4.9m
Company HQ
London, UK
Leadership
Ashley Horn
(Co-Founder & COO)Studied Finance at the University of Oregon. Previously worked for 6 years at Deloitte UK, first as Manager of Financial Services and then of Corporate Finance. Ex Associate Director of Acquisition Finance at Lloyds Bank.
Fahad Khan
(Co-Founder & CEO)Previously Manager of Investment Management and Private Equity at Deloitte, Investment Mentor at Bethnal Green Ventures and Board Observer at Packlink, Jobandtalent and Paysend.
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