Senior Product Marketing Manager, GitLab
Application Security
$110.9-237.6k
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range. Plus Equity Compensation and Employee Stock Purchase Plan
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$110.9-237.6k
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range. Plus Equity Compensation and Employee Stock Purchase Plan
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 5+ years of Product Marketing experience, preferably in B2B SaaS in the Application Security, Software Supply Chain, Compliance, or related domains
- Proven track record of developing and executing go-to-market strategies for technical products with technical buyer and user personas
- Strong ability to simplify complex technical concepts into messaging that resonates with both technical and business audiences
- Experience working with key personas such as Security professionals and Developers
- Exceptional written and verbal communication skills, with experience creating high-impact sales enablement materials
- Familiarity with SAST, SCA/Secret Detection, DAST technologies, compliance frameworks (e.g., SOC 2, ISO 27001, HIPAA, PCI, SLSA), and their role in DevSecOps strongly preferred
- Collaborative mindset with experience working in cross-functional teams
- Self-starter comfortable working in a fast-paced, all-remote environment
What the job involves
- As a Senior Product Marketing Manager, Application Security, you will work closely with our marketing, product management, engineering, and sales teams to drive revenue growth for GitLab’s security portfolio
- You’ll be a key contributor on our Product Marketing Team and drive the product messaging and pitch, the revenue plays, the proof points and the go-to-market plan for this critical segment of the GitLab platform
- You’ll act as a subject matter expert on all things Application Security, including Software Supply Chain Security, Security Risk Management, and Compliance, working closely with our Platform PMMs and subject matter experts
- Deliver the Pitch: Messaging, Positioning & Content
- Develop compelling Compliance messaging and differentiation to position GitLab as the leading DevSecOps platform in the market
- Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas, specifically targeting security, compliance and engineering leaders
- Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
- Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
- Coach the Play: Demand gen and revenue plays
- Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
- Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
- Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
- Own the Proof: Voice of the customer & voice of the industry
- Serve as the voice of the customer, understand their pain points and align them with GitLab’s solutions
- Distill win-wires and customer success into repeatable sales motions to help scale the business
- Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
- Partner with our Business Value team to build total cost of ownership and business value calculations
- Drive the Plan: Go-to-Market Strategy
- Develop customer segmentation, buyer personas and target audiences using a data-driven approach
- Define route-to-market and monetization strategy for free to paid, Premium, Ultimate, Self-managed, SaaS and Dedicated platform offerings, and build effective price and packaging collateral
- Own and drive the launch plan for upcoming compliance features that’ll have a meaningful bookings impact; support annual platform launches, such as GitLab 17
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $434.9m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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