Senior Digital Marketing Manager, Ontra
$113-158k
+ All positions are eligible for unit-based equity grants
More information about location
Contract Automation and Intelligence for asset management firms
Be an early applicant
Contract Automation and Intelligence for asset management firms
201-500 employees
Be an early applicant
$113-158k
+ All positions are eligible for unit-based equity grants
More information about location
201-500 employees
Company mission
To change the way legal services are delivered to enterprises.
Role
Who you are
- Experience: 8+ years of overall digital marketing experience with 4+ years in direct website and paid digital program management within a B2B SaaS company
- Digital Strategy: Proven track record in driving web and paid digital strategy and execution to achieve measurable results and business impact
- Tools Expertise: Expertise in LinkedIn Advertising Platform, Google Ads, Google Analytics, and CMS platforms, with a preference for WordPress
- Project Management: Experience managing web-related projects, including redesigns, migrations, and platform integrations, with accountability for forecast inputs and quarterly results
- Analytical Skills: Strong analytical mindset with in-depth knowledge of Google Analytics for data-driven decision-making and fluency with digital channel metrics and analytics
What the job involves
- Ontra is seeking a Sr. Digital Marketing Manager reporting to our Senior Manager of Growth Marketing on our Digital Demand Gen team
- We are looking for a strategic and analytical Sr. Digital Marketing Manager to join our Digital Demand Gen team
- You will be responsible for owning the strategy, execution, and continuous improvement of our website and paid digital programs to enhance user experience, increase conversion rates, and support our overall business objectives
- Your goal is to achieve acquisition targets and lower customer acquisition costs through world class, ROI-positive digital programs
- This role requires a blend of technical expertise, creative thinking, and a deep understanding of B2B technology markets
- Website Strategy & Optimization: Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience that is focused on conversion. Continuously optimize the website for user experience, and conversion rate improvements
- You will work closely with Product Marketing, Events, and Brand / Comms teams to bring our digital program to life -- as you build, test, and launch websites and paid digital experiments
- Content Management: Oversee the creation, curation, and management of web and paid digital content to ensure it is relevant, up-to-date, and aligned with brand messaging. Collaborate with content creators, designers, and developers to ensure a cohesive and engaging web experience
- SEO & SEM: Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements; and manage SEM campaigns to drive targeted traffic and achieve demand generation goals
- Demand generation support: Work with the Product Marketing, Growth Marketing, and Sales / BDR teams to ideate, create and implement tests that will improve conversion. Implement personalization across the web experience to drive more engagement and conversion
- Analytics & Reporting: Monitor, analyze, and report on performance using tools such as Google Analytics, Sigma, and others. Provide actionable insights to stakeholders and make data-driven recommendations for improvement. Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
- User Experience (UX): Ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices. Conduct A/B testing and other experiments to continually enhance the user experience
- Cross-Functional Collaboration: Work closely with other teams, including Sales, BDR, Partnerships, and Product, as well as teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns
- Technology Management: Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools. Ensure the website is secure, responsive, and optimized for performance across all devices
- Experimentation: Build a robust framework to support a rapid test and learn strategy. Test and optimize on a per-channel basis to improve performance
Our take
High-volume legal work can be a drag for large enterprises, who end up straining their internal resources or their bottom line as they outsource the work. Ontra (previously InCloudCounsel) slides in as a solution to this problem by pairing businesses with a network of freelance corporate lawyers to manage their routine legal work in a more cost-effective way.
In addition to enterprises, the company is an attractive proposition for lawyers who want a more flexible working life than Big Law can usually offer. Ontra attempts to avoid direct confrontation with Big Law by focusing more on routine work and document management tasks.
Following Ontra's healthy investment, the company has made some pretty big strategic moves - mainly driving product growth, onboarding top people onto its Board of Directors team and acquiring smaller companies like FundFormer and Captain to improve its product capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Oct 2021
$200m
SERIES B
Jan 2019
$40m
SERIES A
Total funding: $240m
Company benefits
- Competitive salary
- Opportunity to participate in one of Ontra’s unit-based compensation programs
- Medical, dental, and vision insurance base plans at no additional cost
- Employer-sponsored retirement plans
- Hybrid/remote work flexibility & WFH budget (equivalent of $1K USD)
- Annual professional development stipend (equivalent of $2K USD)
- 4 months of parental leave (52 weeks for UK employees)
- Unlimited vacation
- Twice-weekly lunch perk
- And much more!
Company values
- Respect - We believe in candid, empathetic communication at all times.
- Accountability - We follow through on commitments to ourselves and each other.
- Improvement - We innovate the way that we work and the products/services we deliver.
- Openness - We encourage transparency with our team, customers, and partners.
- Results - We expect productivity over activity.
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Troy Pospisil
(CEO)Majored in Economics at NYU before joining Deloitte as a Management Consultant. Was an Investment Professional at H.I.G. Capital.
Ben Levi
(COO)Studied at Yale and Harvard Law School, and worked on Obama's 2008 campaign. Was an Associate at Kirkland & Ellis and founded Saas company Tembo.
Salary benchmarks
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