Marketing and Strategy Analytics Lead, Speak
$140-215k
+ Equity
English language learning app
Open for applications
English language learning app
101-200 employees
Open for applications
$140-215k
+ Equity
101-200 employees
Company mission
To teach the next billion people English and become the de facto way people learn languages.
Role
Who you are
- A strong candidate will bring a combination of strong technical skills as an analyst, great partnership with business stakeholders and communication skills, and a keen interest in marketing and culture, particularly in the Korean market
- Minimum of 5+ years using analytics to drive key business decisions, with at least 2 years specifically in the context of marketing
- Must have native/professional level proficiency in Korean, and a willingness to travel to Korea quarterly
- Significant experience with SQL and visualization tools such as Amplitude or Mode
- An understanding of statistical analysis, experimentation design, and common analytical techniques like regression
- A solid background in running marketing experiments to optimize the marketing funnel, including but not limited to landing page A/B tests, CRM sequencing, and messaging tests
What the job involves
- We’re looking for a Senior Marketing and Strategy Analyst to drive Speak’s growth through analytics and insights in partnership with our Korea market.
- Though this role would sit in San Francisco, working with our central growth analytics team, it will serve our largest market, Korea, and require fluent Korean and strong market knowledge.
- Serve as a strategic advisor to the Korea GM and US based leadership, offering data-driven insights and recommendations for strategic planning and goal-setting, proactively identifying opportunities for continued growth
- Manage reporting of key marketing metrics and spend data in collaboration with cross-functional stakeholders such as finance and product
- Develop analyses, dashboards and reporting to measure the effectiveness of different marketing strategies across the funnel, from brand, to acquisition, to engagement
- Develop and improve internal models for things like attribution, media mix, and LTV forecasting
Our take
As the international language of business, there are many incentives for global entrepreneurs to learn English. With over 1.5 billion people actively learning the language to better their chances in the job market, the customer base for Speak, an AI tutor in the English language is potentially massive.
Investors believe so too, with tens of millions of dollars raised to fund the company from a range of international firms including Korean investors and the Silicon Valley-based OpenAI Fund. This surge of capital will help Speak develop its software and open new markets, especially in the US.
Speak is attempting to break into a human-saturated education market and the success of learning English fluently through its platform is yet to be proven. That being said, it has the potential to become a leading tool specifically in the mobile app sector if it can prove itself as efficient and accessible as the language learning platform DuoLingo.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$20m
SERIES B
Jul 2023
$16m
SERIES B
Total funding: $100.4m
Company benefits
- Speak offers all the standard benefits you'd expect at a tech startup, along with stipends for commuting, fitness, and learning!
- In addition, team members are encouraged to travel between offices and we also host an annual company offsite
Company HQ
Potrero Hill, San Francisco, CA
Articles
Leadership
Connor Zwick
(CEO)Previously Advisor at Chegg Inc, CEO at coco Controller, Flascards+ and Freelance Blogger at Envato.
Salary benchmarks
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