Director of Channel Marketing, Coro
EMEA
Cybersecurity platform
Job no longer available
Cybersecurity platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To protect our economic backbone - the millions of growing businesses, empowering them to be resilient to cyber threats.
Role
Who you are
- 6-8 years of experience in partner marketing, field marketing and demand generation, with proven expertise in building and executing marketing strategies and programs for EMEA region
- Proven track record and experience with in the cyber security industry is a must
- Prior experience within the EMEA market and a channel first model required
- Demonstrated ability to independently take action, drive initiatives, and build comprehensive demand generation programs that deliver measurable results
- Strong creativity and strategic thinking, with the ability to develop compelling content, campaigns, and messaging that align with business objectives
- In-depth knowledge of partner ecosystems, including developing and managing co-marketing programs with channel partners
- Proficient in Salesforce, HubSpot- Marketing,Pardot, Monday.com, PRM systems, and other leading marketing platforms, with the ability to use tools effectively for lead generation, campaign management, and reporting
- Willingness to travel (up to 30%) to execute events, attend strategic partner meetings, and support partner business needs
- Exceptional interpersonal and relationship management skills, with the ability to engage diverse stakeholders, including C-level executives, partners, and customers
- Strong project management skills, capable of executing multiple initiatives concurrently while maintaining high attention to detail
- Proven success in content development and integrated marketing strategies to accelerate pipeline and drive revenue
- Excellent verbal and written communication skills, with experience creating impactful presentations and marketing materials
- Additional languages a plus, particularly Spanish or Italian
- Hybrid role based in London, UK, with flexibility to work across diverse teams and time zones
- Positive attitude, can-do mentality, and a healthy customer/partner obsession combined with an analytical, agile, and results-driven orientation
- BS/BA degree, preferably in marketing, business, communications, or a related field of study
What the job involves
- In this pivotal role, you will lead and execute impactful marketing strategies across the EMEA region, combining expertise in Partner Marketing, Field Marketing, and Demand Generation. Your efforts will drive awareness, demand, and engagement with partners and customers, aligning closely with Coro’s business objectives and regional growth goals
- Lead and develop a high-performing channel marketing team, providing strategic direction, mentorship, and professional growth opportunities
- Establish clear goals and KPIs for the team, ensuring alignment with Coro’s broader go-to-market and channel strategies
- Foster a collaborative and results-driven culture, ensuring the team operates efficiently and delivers high-impact marketing initiatives
- Collaborate with Channel Partners and Channel Marketing:
- Develop and execute partner-specific marketing plans and co-marketing programs to drive pipeline and revenue growth
- Engage directly with senior partner executives to co-create comprehensive, strategic go-to-market (GTM) plans that drive joint success
- Build Scalable Co-Marketing Initiatives: Collaborate on the creation of campaigns-in-a-box, joint webinars, digital initiatives, and marketing materials for channel partners to drive demand and partner success
- Manage MDF Budget: Collaborate with the channel marketing to oversee Market Development Fund (MDF) and sponsorship programs with partners, ensuring optimal use of budgets and resources
- PRM Platform Oversight: Collaborate with the channel marketing team to optimize the Partner Relationship Management (PRM) system with relevant content, assets, and communication strategies to enhance partner engagement
- Plan and Execute Regional Events: Manage field events and programs, including seminars, trade shows, conferences, and industry associations. Oversee all aspects of event execution, from initial planning to contracts, logistics, promotional communications, on-site/virtual delivery, and post-event follow-up
- Identify Industry Opportunities: Research and recommend relevant industry events, sponsorships, and speaking opportunities to increase Coro’s presence and visibility in the region
- Manage SWAG and Regional Assets: Oversee the creation, distribution, and targeting of SWAG as part of the regional marketing strategy, ensuring alignment with branding and demand generation goals
- Align Events with Demand Generation: Integrate field marketing events with core demand generation campaigns to ensure marketing-qualified lead (MQL) creation and pipeline acceleration
- Regional Lead Demand Gen Programs: Collaborate with demand generation team to execute integrated, multi-touch marketing programs designed to generate demand, drive pipeline growth, and support sales objectives
- Analyze and Optimize Campaigns: Track key performance indicators (KPIs) for campaigns, analyze results, and implement strategies to improve performance and ROI
- Content Development: Collaborate with internal teams to create regionally relevant content, including digital campaigns, blogs, webinars, and case studies, that drive engagement and conversion
- Regional Budget Oversight: Manage the regional marketing budget
- Resource Optimization: Ensure effective allocation of resources to achieve maximum impact on pipeline and revenue growth
- Align with Sales and Product Teams: Partner closely with EMEA sales, business development, product marketing, and global campaign managers to ensure marketing activities align with business objectives and revenue goals
- Team Coordination: Work collaboratively across teams to leverage insights and strategies that strengthen regional marketing efforts
- Partner Recruitment and Enablement: Assist in recruiting, onboarding, and enabling new channel partners to expand Coro’s partner ecosystem
Application process
- 45-minute zoom interview with our Recruiting Team
- 60/90-minute zoom interview with hiring manager, CMO
- 45-minute zoom interview with SVP/GM of EMEA
Salary benchmarks
Our take
In an age where cyber threats loom large for businesses of all sizes, small and medium-sized businesses (SMBs) are increasingly finding themselves in the crosshairs of cybercriminals. With sophisticated breach techniques and the advent of AI, the vulnerability of SMBs has heightened significantly, posing a need for cybersecurity solutions tailored to their scale and resources.
That's where Coro comes in, providing cybersecurity tools specifically designed for smaller businesses. Coro's approach encompasses an all-in-one cybersecurity platform covering various points of entry that cybercriminals might exploit, including email protection, endpoint protection, and cloud protection.
By addressing the specific challenges faced by SMBs, Coro aims to carve out a place in the densely populated cybersecurity landscape. The company has raised impressive funds that will be used to expand its reach beyond the US market, starting with a focus on Europe, while continuing to bolster its R&D efforts to integrate advanced AI tools into its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Mar 2024
$100m
SERIES D
Apr 2023
$45m
SERIES C
Total funding: $263m
Company benefits
- Unlimited vacation days, sick days & 10 paid holidays
- Medical, dental & vision (80-90% company paid)
- HSA with contribution, plus FSA
- 401k with company match
- Company paid STD & LTD
- Company paid life & AD&D
- Pet insurance
- Paytient
- Hybrid working
Company HQ
Chicago Loop, Chicago, IL
Leadership
Guy Moskowitz
(Co-Founder & CEO)Over 15 years of experience in the telecommunications industry, having served in various executive positions at Gilat Satellite Networks, IXI Mobile, Ness Technologies and Amdocs.
Carmel Domshlak
(Co-Founder & CTO)Scientist with over 20 years of AI and Machine Learning experience. They are currently a Professor at the Technion, and was the Head of the Technion-Microsoft centre.
Doron Milchtaich
(Co-Founder & VP Corporate Development)Previously the CTO of Radcom and the SMSC Product Manager at Comverse. They have also worked as a Cellular Technologies Consultant and Instructor, as well as co-founding Targetix.
Dror Liwer
(Co-Founder)Over 25 years of technology, security, and business development experience. Previously the CEO of Pose, a Venture Partner at RDSeed, a GM at IXI Mobile and an SVP at Publicis and Wunderman.
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