Growth Marketing Manager, Asana
Paid Media
$146-186k
More information about location
3 days a week in office
Organising work in one connected space
Job no longer available
Organising work in one connected space
1001+ employees
Job no longer available
$146-186k
More information about location
3 days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 4+ years of experience in scaling and refining large-scale paid media campaigns across the AMER market, with a deep understanding of its diverse seasonality
- Skilled in managing complex campaigns with budgets over $10M and proficient in major paid social platforms including Meta and LinkedIn
- Advanced proficiency in incrementality testing and complex attribution models, including Geo-X, conversion and brand lift, and MMM
- Familiar with paid social management tools (i.e. Smartly), showcasing strong expertise in data analysis and creative optimization
- A data-driven approach underpinned by a comprehensive grasp of analytics, user funnels, and testing methodologies
- Proven experience in collaborating with agencies and cross-functional teams to achieve marketing objectives
- Exceptional communication skills, capable of conveying analytical insights to diverse audiences, alongside a strong ability to work independently and proactively in ambiguous situations
- Adept at confidently navigating autonomy, pushing forward initiatives with a clear track record of impactful decision-making
What the job involves
- In this role, you will utilize your channel proficiency to propel our paid media efforts in AMER forward, enhancing our top and mid-funnel activities to boost efficiency and achieve regional objectives
- In this capacity, you will collaborate with the AMER growth marketing team to strategize, localize, implement, evaluate, and broaden effective paid media campaigns that drive sign-ups in a cost-effective manner
- Strategically plan, initiate, and extend campaigns that promote growth efficiently in AMER
- Enhance campaign performance by overseeing daily operations across various countries and languages, including budget and bid management, campaign construction, experimentation, and optimization
- Lead and implement an expansion and experimentation strategy to deepen market insights, increasing efficiency and paid media reach
- Communicate channel performance, progress, and insights across teams to uncover new opportunities and enhance business impact
- Contribute to the paid media program growth by proactively identifying opportunities and acting on them
- Maximize marginal return on paid social investments using revenue and cost curves
- Foster strong relationships with vendors and internal teams to bring your vision for the program to fruition
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
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