VP of Marketing, Foleon

• Demand generation depth: diversified acquisition programs across inbound and outbound, full ownership of the channel mix, and fluency in multi-touch attribution and ROAS reporting
• A/B testing and experimentation as a standing discipline: structured cadence, documented hypotheses, and outcomes that inform ongoing strategy
• Customer Marketing experience: segmented, lifecycle-driven programs with measurable expansion and retention results
• AI-native operating mindset: you’ve built capabilities and workflows within a marketing team using AI, and have a clear view of where it changes the leverage equation
• Product Marketing credibility: messaging repositioning, competitive frameworks, and product launches that moved the business
• Brand leadership that connects product value to market perception, not just visual and tonal consistency
• Organic social and dark funnel experience: you’ve built LinkedIn content programs that generated pipeline, and you’ve developed executive thought leadership strategies that created real commercial presence
• Strong communicator and presenter; able to report clearly to leadership and board on marketing metrics and strategy
• 8+ years in B2B SaaS marketing or experience leading Marketing for an AI-Native solution, with at least 4 years in a senior leadership role owning multiple functions simultaneously
• Proven track record driving revenue contribution with clear attribution, not just pipeline generation
• Comfortable being a public face of the company: on stage, on camera, in the market
• Fluency in the modern martech stack: HubSpot or Marketo, Salesforce, attribution platforms, AI-powered content and campaign tooling
• Comfortable working in close partnership with Sales, RevOps, Finance, and Corporate Development; not protective of marketing’s lane and fluent in the language of unit economics and budget modeling

Desirable

• Demand Generation: You own pipeline yield across inbound and outbound channels. You build diversified acquisition programs with a clear view of where each dollar produces return. CAC, pipeline velocity, and multi-touch attribution are yours, and you make them legible to Sales and the executive team. You run a disciplined A/B testing program as a standing practice, with documented hypotheses, cadence, and outcomes. You look for experiments that can move the needle significantly, not just optimize at the margins
• A meaningful part of the demand strategy will be owned channels. You understand how to build pipeline through organic LinkedIn content, executive thought leadership, and the kind of dark funnel presence that shapes buyer consideration before anyone fills out a form. You have a plan for how social and community-driven awareness converts to commercial outcomes, and you can execute it
• Product Marketing: You own the product story. Right now, that means evolving the core value proposition as Foleon’s AI capabilities reshape what the platform can do. You work directly with Product to keep the narrative current with the roadmap, build the messaging frameworks Sales uses to win, and run GTM for every major release. You have a point of view on positioning and know how to make it land across internal and external audiences
• Part of that positioning work includes how Foleon shows up within the broader AI and content technology ecosystem. You’ll look for partnership angles with complementary MarTech and AI platforms, not as a product integration priority, but as a way to build presence, credibility, and referral surface in the spaces where our buyers already operate
• Customer Marketing: You build a data-driven, AI-native Customer Marketing function. You draw on signals from New Business and Expansion motions, including engagement patterns, product usage, and lifecycle stage, to run segmented campaigns that drive adoption, expansion, and retention. Customer Marketing here is a commercial channel, not a retention afterthought. Campaigns are personalized, measurable, and tied to revenue outcomes. You also lead programs that reduce churn and extend customer lifetime value, working closely with Customer Success on strategy and execution
• Brand: You approach Brand as an extension of Product, not a separate creative exercise. Foleon’s brand should demonstrate what the product does and what customers can achieve with it. You’re not optimizing for aesthetics or clever copy in isolation. You’re building a brand that makes the product legible, credible, and compelling to the buyers we want. You shape how Foleon is perceived across every surface: website, content, sales materials, events, and social
• A significant part of this is Foleon’s external voice. You’ll own the strategy for how our executive team shows up on LinkedIn and at industry events. You’re comfortable being on stage yourself, and you know how to build and coach an organic content program that generates genuine reach, not just impressions. The goal is a brand that earns attention in the market, not one that buys it
• This role operates across the full commercial organization. You’ll work in close partnership with Sales on pipeline quality and GTM alignment, with RevOps on funnel instrumentation and attribution, with Finance on budget allocation and efficiency modeling, and with Corporate Development when marketing data informs strategic decisions. You’ll also collaborate with Product on roadmap narrative and Customer Success on lifecycle programs. You show up to those conversations with your own analysis, not just requests