Senior Product Marketing Manager, ThredUp
Seller Growth
$165-185k
+ Discretionary RSUs, & ESPP
More information about location
3 days a week in office (Oakland, CA)
Fashion resale platform
Be an early applicant
Fashion resale platform
1001+ employees
Be an early applicant
$165-185k
+ Discretionary RSUs, & ESPP
More information about location
3 days a week in office (Oakland, CA)
1001+ employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- 7+ years in product marketing, growth & performance marketing within consumer marketplaces or e-commerce — with genuine breadth across the marketing mix
- Channel fluency: you understand how CRM, paid, organic, and in-product channels work and how to connect them to business outcomes. You may not be a specialist in all of them, but you're not intimidated by any of them
- Revenue orientation: you think in terms of business impact, connect your work to metrics that matter (CAC, supply volume, repeat rate, conversion), and can size opportunities before investing in them
- Analytical chops: comfortable pulling and interpreting data, designing research, and using both to prioritize and pivot
- Positioning and messaging fluency: you know how to build a clear value prop from customer insight and translate it into crisp, channel-ready communication
- Adaptive mentality: you thrive when the work shifts with the business, you're not precious about your lane, and you move fast without losing rigor
- Builder's mindset: you've taken something from 0-1, you're comfortable in ambiguity, and you're excited about defining how PMM works here
- Supply-side marketplace experience (e.g., driver, seller, host) is a strong plus
What the job involves
- We're looking for a Swiss Army knife: someone who brings deep marketing craft to whatever challenge is in front of them, whether that's building a product launch GTM plan, standing up a seller nurture email campaign, putting on a growth and performance marketing hat, running customer research, or digging into data to understand behavioral patterns. You'll be the voice of the seller and a key driver of supply growth, but the work will shift with the business, and you'll need to shift with it
- You'll partner closely with Product, Revenue, Merchandising, and Brand. As our founding PMM, you'll also help define how product marketing supports both seller and buyer initiatives over time
- Diagnose the seller funnel end-to-end and identify the highest-leverage opportunities — whether that's a messaging overhaul, a new lifecycle program, or a feature launch
- Move fluidly between strategic and executional work: one week you might be building a GTM plan for a new seller feature, the next you might be standing up a supply nurture email campaign or running research to understand why sellers lapse
- Define seller segmentation, positioning, and messaging, then work closely with channel owners to make sure those strategies land
- Guide CRM, paid, and organic channel owners to develop seller-focused campaigns and lifecycle programs tied to supply goals
- Partner with Brand Marketing to integrate seller stories into broader brand moments
- Run qualitative and quantitative research to understand seller behavior, inform positioning, and surface lifecycle opportunities
- Dig into performance data to understand what's working, where sellers are dropping off, and what to test next across channels, creative, messaging
- Maintain a competitive picture of supply-side experiences; translate findings into risks, opportunities, and prioritized tests
- Partner with Product to shape feature direction with clear, seller-oriented value props; lead naming, packaging, launch tiering, and GTM plans
- Support copy and creative development for concept and message testing
- Orchestrate cross-functional readiness — product experience, notification strategies, measurement — to ensure a high-quality seller experience at launch and beyond
- Establish ways of working with Product, Merchandising, and Marketing; set standards for briefs, launch tiers, and measurement
- Own and drive strategic marketing initiatives and special projects as business priorities evolve
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access and find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has, however, struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry, causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity. Analysts expect it to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $234.3m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company HQ
Old Oakland, Oakland, CA
Leadership
James Reinhart
(Founder & CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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