Performance Marketing Manager, Lastminute.com

• 4 years in Performance Marketing, with a preferred focus on SEM
• Excel skills: interpret and analyse big chunks of data from multiple sources
• Dynamic person with analytical skills and a data-driven approach
• Ability to leverage data to influence marketing decisions
• Experience managing large budgets for Paid Search campaigns
• Web analytics (e.g. Google Analytics, Webtrends etc)
• Automated bidding (GoogleAds, SearchAds360, etc)
• Intermediate German language

Desirable

• The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM
• She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools
• Full ownership of performance for a specific market or product area
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
• Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
• Optimise accounts to target, management of roadmaps and ensuring timely delivery
• Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
• Establish new processes and improve existing campaigns with automation solutions
• Support internal sharing of knowledge through training and coaching
• Adherence of Performance Marketing best practice at all times
• Develop your own product knowledge as tools/products evolve/change