Senior Manager of Field Marketing, Ataccama
North America
$150-200k
OTE
+ Annual performance bonus & equity grant
AI-driven data platform for enterprises
Be an early applicant
AI-driven data platform for enterprises
201-500 employees
Be an early applicant
$150-200k
OTE
+ Annual performance bonus & equity grant
201-500 employees
Company mission
To enable business and data teams to innovate with unprecedented speed while automatically maintaining the security and governance of their data.
Role
Who you are
- Proven Execution: 5+ years of experience in B2B Demand Generation/Field Marketing, with a deep understanding of how to execute complex, multi-channel campaigns promoting enterprise technology to complex technical and business buying committees
- Collaboration: Strong ability to lead through influence in a global matrix environment, ensuring NA programs align with global brand and messaging standards
- Tech Stack Proficiency: Comfort using the tools prioritized by the VP and RevOps, including Salesforce, HubSpot, and 6sense
- Creative and Data Driven: Demonstrated ability to develop creative, break-through-the-noise campaigns that compel a target audience to act, coupled with the ability to monitor and optimize campaign performance based on leading and lagging indicators
- AI Curiosity: A passion for forging new strategies and ways of working and reaching our audiences with AI
What the job involves
- Reporting directly to the VP, Global Field & Partner Marketing, you will be the primary driver of demand creation and capture for Ataccama in the North American market
- You will be responsible for the localized execution of integrated, multi-channel campaigns—spanning digital, webinars, ABM, field events, and more—tailored to our ideal customer profile segments
- Regional Strategy Execution: Translate the global demand generation framework into a high-impact North American-focused regional plan, ensuring that events, webinars, and account-based experiences function as localized growth engines
- Vertical ABX Orchestration: Lead the field marketing efforts for North America by developing executive events and industry-specific programs focused on financial services, insurance, and other prioritized ICP account segments
- Partner GTM Support: Execute "to/through/with" partner marketing activities in alignment with our global partner marketing framework and partner marketing team, focusing on Snowflake co-marketing in NA as well as SI and tech partner marketing strategies
- Sales & BDR Synergy: Partner closely with Sales Development and Field Sales to optimize the local lead management process, conversion, and attribution models established by GTM leadership
- Data-Driven Feedback Loop: Work with RevOps to report on NA specific funnel metrics and performance dashboards, providing leadership with the data-driven rigor needed to optimize strategies and results
- What Success Looks Like:
- North American Pipeline: Direct contribution to/influence on pipeline and new logo acquisition targets, focused on ICP accounts
- Conversion Optimization: Improved performance across all NA demand channels
Our take
Business data is invaluable in the process of optimizing the operations of a large enterprise, but managing the data can be a convoluted process. Data managers must source, organize, and take actionable insights from CRM data, financial information, and analytics, all whilst ensuring that the data is appropriately classified to maintain compliance.
Ataccama provides an all-in-one data management platform for enterprises, leveraging AI to automate the processes of data classification, QA, accessibility, and compliance. The platform is designed to work modularly to suit different data stacks and is suitable for cloud, on-prem, and hybrid hardware stacks.
Whilst the company certainly faces competition from other enterprise data management platforms, Ataccama has taken a unique angle by ensuring that its cutting-edge solutions are adaptable for any data and hardware stack. Through this hybrid approach, the company aims to bring the benefits of AI-driven data management and compliance, without the client having to adjust their operations. The company has considerable growth potential as it further invests in product optimization and expanding integrations.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2022
$150m
GROWTH EQUITY VC
Jan 2010
$2m
SEED
Total funding: $152m
Company benefits
- 5 sick days, 2 personal days for each calendar year in addition to your vacation days.
- Flexible working hours & hybrid work setup
- Employee Stock Options Program
- "Bring Your Friend" referral program reward when a new teammate you recommend finishes their probation period
- Annual package for mental health support
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Company laptop (Dell, MacBook)
- Monitor, mouse, headphones for your home office
- Company mobile phone
- Receive gifts including the latest Ataccama merchandise, T-shirts, limited edition hoodies, and more surprises!
- Join events like our themed New Year’s parties and summer all-staffs. Though mostly online for now, we’re excited to meet in person when it’s safe!
- Fuel up! Our kitchens are stocked with fresh fruit and juice, teas, and the best coffee in town
Company HQ
Yonge-Bay Corridor, Toronto, ON
Leadership
Michal Klaus
(Strategic Board Advisor & Co-Founder)Experience as Managing Director of Integia. Was also Director of Master Data Management Competency Center of Adastra.
Jan Cervinka
(Co-Founder)Experience as CEO of Speedware Czech from 1994 to 1999. CEO of Adastra Group.
Jan Mrazek
(Co-Founder)Experience as Senior Manager of Business Intelligence Solutions for BMO Financial Group. Co-founder and President of Adastra Group.
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