Data Scientist, Wpromote
Product
$117.5-132.5k
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$117.5-132.5k
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- Degree in Computer Science, Engineering, Statistics, Economics, or any related quantitative discipline preferred
- M.S. + 2 years of experience or B.S. + 4 years of relevant experience
- Strong programming skills in R, Python & SQL
- Work experience within the digital advertising or MarTech field
- Demonstrable successes in delivering data-driven products, including being involved in all aspects of the product development life cycle
- A deep understanding of statistical modeling and machine learning techniques
- Experience solving complex optimization problems, preferably with reinforcement learning
- Strong working knowledge with large data sets, preferably in the digital marketing domain
- Experience with cloud OLAP database platforms such as BigQuery and Snowflake
- Strong communication skills, with both technical and non-technical audiences
- Ability to work beyond familiar algorithms - to get out of one’s comfort zone and earnestly seek to integrate the best solutions to business challenges
- Sincere interest in working towards the data-driven future of digital marketing within a fast-growing organization
Desirable
- Solid knowledge of working with marketing and/or user acquisition data across a variety of industries
- Experience with multi-armed bandit and biddings problems in a marketing setting
- Working experience in developing and deploying to cloud providers such as AWS and Google Cloud Platform
- Experience building solutions for multi-agent or hierarchical systems
- Familiarity working with and building APIs
- Working experience with front-end development (Shiny, Dash, D3, React, CSS, JavaScript, etc.)
- Familiarity with CI/CD and MLOps practices
What the job involves
- We’re looking for a Product Designer to join our growing team and contribute to the design of Polaris, our AI-driven marketing platform
- Polaris helps businesses drive impactful results across media, creative, measurement, and audience through advanced AI built for expert marketers and clients to use directly
- In this role, you’ll work collaboratively with product management, engineering, and data science to design intuitive, elegant solutions that make sophisticated AI capabilities accessible and effective for our users
- Working closely with Product Development to identify high-impact business problems that can be solved by data science and machine learning methods
- Building always-on solutions to optimize ad spend on myriad digital platforms
- Developing multi-agent and hierarchical systems to improve multiple aspects of clients’ marketing performance
- Conducting incrementality tests and building Media-Mix Models (MMMs)
- Maintaining data science and machine learning workflows by fixing bugs or improving model performance if required
- Articulating complex, technical results and methods to internal stakeholders
- Occasionally join client meetings to understand client data problems and propose innovative solutions
- Design, develop, and deploy machine learning models and statistical analyses to solve complex business problems
- Build and maintain front-end applications or dashboards to visualize and operationalize model outputs
- Collaborate with back-end engineers to integrate APIs and ensure seamless data flow between models and applications
- Create interactive user interfaces (UIs) that effectively communicate insights and model results
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
Salary benchmarks
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Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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