Field Marketing Manager, Northbeam

• The ideal candidate has 3+ years of experience, strong technical acumen, and deep familiarity with the eCommerce, analytics, or marketing attribution space
• Experience in business development or sales is a plus
• Experience: 3+ years in field marketing or event management roles within B2B technology or eCommerce industries. Software-as-a-service startup experience is a plus
• Technical Skills: Hubspot proficiency, familiarity with ecommerce KPIs, attribution models, and analytics-driven decision-making. We are all about data!
• Event Expertise: Demonstrated success in planning and executing events that generate leads and enhance brand presence
• Communication Skills: Strong written and verbal communication skills for creating compelling event narratives and strong collaboration. We love extroverts!
• Project Management: Proven ability to manage multiple projects simultaneously while meeting deadlines and budgets
• This role is perfect for an experienced marketer who thrives on delivering high-impact, memorable events as part of an agile, dynamic team in a high growth environment

Desirable

• Northbeam is excited to add a Field Marketing Manager to our team
• This role combines strategic planning with hands-on execution to deliver unique, impactful events that drive brand awareness, lead generation, and customer engagement
• Plan, organize, and execute a variety of events, including conferences, webinars, curated events, and partner co-marketing initiatives
• Manage end-to-end event logistics, including venue selection, vendor coordination, staffing, and on-site management
• Ensure all events align with Northbeam's marketing objectives and deliver measurable ROI
• Design and implement lead generation campaigns tied to events, ensuring alignment with sales goals
• Collaborate with marketing, sales, and partnerships teams to drive pre-event outreach and post-event follow-ups for maximum impact
• Develop strategies for targeting key accounts through Account-Based Marketing (ABM) at events. We prioritize building authentic, collaborative relationships with our prospects
• Work with Northbeam’s partner ecosystem to co-host events that expand reach and drive to mutual goals
• Manage event budgets meticulously to maximize impact while staying within financial constraints
• Track and report on key performance indicators (KPIs) for each event, including pipeline metrics and revenue outcomes
• Oversee the creation of event-related marketing materials ie: email campaigns, social media, dope swag, etc
• Ensure deadlines are met and maintain clear communication and expectations with stakeholders throughout the event lifecycle