Senior Social Media Manager, Nutrafol
$120-130k
+ Quarterly Bonus Program
Hair wellness company
Open for applications
Hair wellness company
201-500 employees
Open for applications
$120-130k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- The ideal candidate is equal parts strategist, storyteller, creative thinker, trend spotter, and community builder, with exceptional social-first copywriting skills and a proven ability to craft platform-native content that feels both culturally relevant and elevated while driving meaningful business impact
- 5+ years of experience managing organic social media for a consumer, lifestyle, beauty, wellness, or CPG brand and/or combination of agency and in-house experience
- Proven experience developing and executing social-first content strategies across Instagram and TikTok
- Exceptional social copywriting and storytelling skills, with the ability to translate brand messaging into engaging, platform-native content
- Strong creative instincts and brand judgment, with a demonstrated ability to create content that feels both culturally relevant and premium
- Experience leading cross-functional campaigns and partnering with Creative, Brand, Paid Media, Influencer, PR, and other marketing teams
- Experience managing creator relationships, content productions, and campaign budgets
- Strong understanding of social analytics and the ability to translate performance insights into actionable creative recommendations
- Highly organized with exceptional project management skills and the ability to manage multiple priorities in a fast-moving environment
- Passion for social media, digital culture, and emerging platform trends, with a curiosity for testing new ideas and formats
- Excellent communication, collaboration, and presentation skills
What the job involves
- The Senior Social Media Manager plays a key role in shaping Nutrafol's organic social presence across both @nutrafol and @nutrafolmen. In partnership with the other Senior Social Media Manager, this role shares ownership of social strategy, content, community, and campaign execution across both brands, serving as the primary lead for Nutrafol Men while supporting key initiatives across the broader business
- Execute and evolve the organic social strategy across both brands in partnership with the Director of Social Media
- Serve as the primary social lead for Nutrafol Men while flexing across both brands (@nutrafol and @nutrafolmen) as business needs evolve
- Jointly own the organic social content calendar across @nutrafol and @nutrafolmen from planning through publishing, ensuring content is timely, cohesive, and aligned with business priorities
- Develop social-first strategies for campaigns, product launches, seasonal moments, tentpole activations, and reactive opportunities
- Translate business priorities into platform-native content plans, original creative concepts, and compelling social storytelling
- Write social-first copy across captions, scripts, hooks, on-screen text, creative briefs, and community responses, simplifying complex scientific and brand messaging into engaging content
- Partner closely with Creative to develop and optimize content from concept through production while jointly managing editorial planning and publishing
- Build authentic communities through thoughtful community management, social listening, and trend monitoring that strengthens brand affinity and informs strategy
- Lead or co-lead the organic social execution for campaigns, partnering cross-functionally with Brand, Creative, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other stakeholders
- Manage the organic social budget across assigned initiatives while sourcing and overseeing creators, photographers, videographers, and freelance partners from briefing through content delivery
- Identify opportunities to extend campaign storytelling across organic social and maximize the value of creator content across channels
- Monitor channel performance, audience behavior, platform trends, and competitive activity to identify opportunities for growth
- Translate insights into actionable recommendations that improve creative performance, audience engagement, and future campaigns
- Regularly report on KPIs and champion experimentation to keep Nutrafol's social presence best-in-class
- What Success Looks Like
- Organic social drives measurable brand awareness, engagement, and business impact across Nutrafol and Nutrafol Men
- Content is platform-native, culturally relevant, premium, and rooted in strong social-first storytelling
- Campaigns launch with thoughtful strategy, seamless cross-functional collaboration, and meaningful creator partnerships
- Performance insights continuously improve creative quality, audience growth, and business results
- The Senior Social Media Manager is recognized as a trusted strategic and creative partner who elevates Nutrafol's organic social presence
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which has helped vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, the company is now setting its sights on international growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Co-Founder & Chairman)Giorgos is currently a Creator at Great Things™ and on the Board of Directors at XPRIZE. Previously he founded GTS Consulting where he served as a Certified Engineer/Structural Engineer for 6 years.
Roland Peralta
(Co-Founder)Roland is also the founder of Magnificent Ventures, WHEN Justice, The Root Cause Project, and Kama Flight Foundation.
Sophia Kogan, MD
(Co-Founder & CMO)Sophia gained a medical degree from SUNY Downstate Health Sciences University, and completed a research fellowship in paediatric dermatology before co-founding Nutrafol in 2015.
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