Content Lead, Plaid

$193.2-358.8k

Expert level

New York

San Francisco Bay Area

2+ days a week in office

Data network powering the tools millions of people rely on to live a healthier financial life

Open for applications

Data network powering the tools millions of people rely on to live a healthier financial life

1001+ employees

FintechB2BBankingInternal toolsSaaSAPI

Open for applications

$193.2-358.8k

Expert level

New York

San Francisco Bay Area

2+ days a week in office

1001+ employees

FintechB2BBankingInternal toolsSaaSAPI

Company mission

To unlock financial freedom for everyone.

Job

Company

Role

Who you are

15+ years of content marketing or editorial experience, with a focus on B2B or fintech
8+ years of experience in building and managing high-performing content teams
Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice
Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics
Strong analytical skills and ability to use data to assess content performance and drive program strategy
Willing to flex across strategy and execution. Most roles at Plaid require ‘do-ers’ and this role is no different

What the job involves

Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness
Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content
Owning Plaid’s editorial calendar across Plaid’s owned channels
Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content
Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand
Partnering across marketing to align content with launches, campaigns, and demand generation goals
Building processes that streamline creation, increase output, and ensure cross-channel alignment
Managing and mentoring a lean content team and agencies
Measuring content performance and sharing insights

Our take

Plaid builds infrastructure that allows consumers to interact with their bank account on the web through a number of third-party applications, like Venmo, Robinhood, Coinbase, Acorns and LendingClub.

Plaid has integrated with over 12,000 financial institutions in the US, Canada, the UK and Europe. And about a quarter of people living in North America with bank accounts have linked with Plaid through at least one of the hundreds of apps that leverage Plaid’s application program interfaces (APIs).

The platform allows companies to create financial services applications without having to hire their own team of engineers to build out a tool that connects apps to its users’ bank accounts. This is very valuable in a world where there are increasing number of fintechs, so the demand for Plaid's services are only going to grow.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

40% female employees

-15% employee growth in 12 months

Glassdoor (4.1)

Company

Funding (last 2 of 6 rounds)

Apr 2025

$575m

LATE VC

Apr 2021

$425m

SERIES D

Total funding: $1.3bn

Company benefits

Vibrant offices in SF, NYC, and Raleigh-Durham—with catered meals, happy hours, and clubs to keep you connected
Competitive pay, comprehensive health benefits, and support for fertility, mental health, and parental leave
Lifestyle perks including home office stipends, daycare support, and commuting benefits like CitiBike and Lyft

Company HQ

SoMa, San Francisco, CA

Leadership

Zach Perret

(Co-Founder & CEO)

Previously, Zach was a Consultant at Bain and a Research Fellow and Trustee at Duke before co-founding Plaid ion 2012.

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