Digital Marketing Manager, InMoment
FTC, Event and Customer Marketing, Fluent in German and English
Experience improvement solution
Open for applications
Experience improvement solution
501-1000 employees
Open for applications
501-1000 employees
Company mission
To help clients improve experiences at the intersection of value - where customer, employee, and business needs to come together.
Role
Who you are
- Proven experience in digital marketing, including campaign management and email marketing
- Strong analytical abilities, particularly in conversion rate optimisation and quality management
- Deep understanding of digital marketing capabilities to align with and deliver business objectives
- Proficiency with digital tools including Hubspot, Google Analytics, and Salesforce
- Advanced understanding of web analytics, data interpretation, and reporting metrics (KPIs)
- Skilled in CRM management, marketing automation, and audience segmentation
- Bachelor's degree in marketing, business administration, media studies, or a related field
- Strong interest in digital marketing trends, social media, and digital technology
- Fluent in English as well as in German (both written and verbal)
- Experience targeting B2B customers and a high level of customer focus
- High level of creativity, self-initiative, and a service-oriented approach
- Strong time and quality management skills
What the job involves
- This is a 12 months fixed contract position
- We are seeking an experienced Customer and Event Marketer focused on lead generation. You will be responsible for planning, executing, and driving qualified leads from events (in person/virtual), and customer growth campaigns across various channels, including social media, and email marketing
- Customer Marketing:
- Collaborate on the planning, execution, and analysis of customer growth campaigns to drive lead generation in partnership with Global Marketing, Content Marketing, Customer and Sales teams
- Develop digital assets such as landing pages, forms, email templates and nurtures as well automation workflows in HubSpot to boost engagement, optimise call-to-action responses, and enhance conversions
- Support growth goals through generating qualified opportunities through digital campaigns, and events
- Event Marketing:
- Lead all planning and execution of prospect and customer events for EMEA and DACH (this includes in person events, virtual events, and webinars)
- Manage pre-event and post-event strategy to engage leads and move them through the Marketing funnel
- Website Management & Analytics:
- Manage and maintain the UK and DE regional websites to ensure brand consistency, user engagement, and lead generation optimisation
- Translate web pages, digital assets, and emails from English to German
- Track the success of campaigns and channels, leveraging data to drive continuous improvements in performance and engagement
- Manage HubSpot to oversee marketing automation, segmentation, CRM integration, reporting, and dashboard creation
Application process
- Application Deadline: January 17, 2025
Our take
InMoment is enhancing experiences at the convergence of customer, employee, and business interests through its Experience Improvement (XI) platform. By connecting clients with the most significant aspects through a blend of extensive data, modern technology, and human expertise.
At its core, InMoment's approach prioritizes business drivers, effectively assisting clients in addressing specific challenges such as acquisition, retention, and growth. With over 2,000 brands spanning 95 countries, InMoments XI efforts have proven instrumental in helping businesses realize their maximum potential in terms of business impact.
In a recent move to bolster its capabilities, InMoment acquired ReviewTrackers, allowing InMoment users to manage a wide array of feedback, including direct surveys, social feedback, and reviews and ratings, all on one single platform. This strategic move signifies InMovement's dedication to staying ahead in the digital world, where unstructured data from customer reviews and social conversations can shape the destiny of a business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Feb 2014
$19.8m
SERIES C
Oct 2011
$20m
LATE VC
Total funding: $57.4m
Company benefits
- Unlimited PTO - we encourage all employees to recharge! 8 Paid Holidays + 2 Floating Holidays, Your Birthday Off, Volunteer Day, Fully Paid Parental Leave up to 18 weeks
- Medical with FSA and/or HSA (which includes an employer match up to $1,500)
- Free starter membership to the GymPass app, with access to a network of gyms as well as full access to popular wellness apps such as Calm, Headspace, Meditopia, and Strava
- 401(k) Retirement matches dollar-for-dollar for the first 2%, and then 50 cents on the dollar for the next 4%. There is a 2-year vesting period for the employer contribution
- Access to financial counseling through WellCents
- New Hires are eligible for benefits on the first of the month following their hire date
- No cost life insurance, short and long-term disability
- Robust Employee Assistance Program with podcasts, training, webinars and counseling
- Autonomy - We trust our employees and offer an extremely flexible work schedule
- Fun, innovative, collaborative, and supportive working environment
- Inclusion and Diversity teams - Women of InMoment and InMovement
- Employee rewards and referral programs with generous payouts
Company values
- Human: Our employees believe in a human-centric approach to business, technology, and experiences. It is our connection with each other that makes us stand out from our competition
- Bold: Our employees move forward fearlessly, speak up for what they believe in, and challenge the status quo. They are adventurous and innovative in their constant pursuit of excellence
- Invested: Our employees are invested in the success of their colleagues and clients and committed to going above and beyond to achieve their objectives. They are committed, positive, and selfless in their pursuit to leave their mark
Company HQ
South Jordan, UT
Articles
Leadership
John J. Lewis
(CEO, not founder)Previously served as the President at ACNielsen, SMS Technology, Knowledge Networks, and Nielsen. They joined InMoment in 2019 as a Chairman before becoming the CEO in 2022.
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