Growth and Performance Marketing Specialist, SkinVision
3-4 days a week in office
Skin cancer melanoma detection app
Job no longer available
Skin cancer melanoma detection app
21-100 employees
Job no longer available
3-4 days a week in office
21-100 employees
Company mission
To save 250,000 lives in the next decade by early detection of skin cancer.
Role
Who you are
- We are seeking a dynamic and analytical Growth and Performance Marketing Specialist with a strong background in mobile app growth marketing and conversion optimization
- The ideal candidate will have hands-on experience in mobile marketing, app funnel analysis, and growth hacking techniques that drive app performance
- While the role requires a solid understanding of growth and performance marketing, it also involves direct execution with excellence
- If you're passionate about data, conversion metrics, and finding creative ways to grow a mobile app, this role is for you
- 3 - 5 years of experience in growth marketing, specifically in mobile app businesses
- Proven track record of running successful SEO campaigns, digital paid ads, and consumer engagement channels for mobile apps
- Demonstrated experience in mobile app conversion optimization, with a deep understanding of mobile marketing principles and funnel analysis
- Strong understanding of mobile app marketing, including ASO (App Store Optimization)
- Expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and digital ad platforms (Google Ads, Facebook Ads, etc.)
- Hands-on experience with CRM tools and mobile app communication platforms (e.g., Braze, Moengage, CleverTap) for push notifications, in-app messaging, and email campaigns
- Proficient in data analysis and A/B testing, with a deep understanding of app analytics tools (e.g., Branch, Mixpanel, Adjust, Looker)
- Strong copywriting and content creation skills to craft compelling messages across various channels
- Strong Project Management Skills: Proven ability to manage internal and external projects, ensuring timelines are met and deliverables align with goals. Skilled in coordinating teams, prioritizing tasks, and maintaining clear communication with stakeholders
- Data-driven and analytical, with a passion for testing and optimizing campaigns
- Creative problem-solver with a growth hacking mentality, always looking for new ways to drive app performance and conversion rates
- Collaborative team player with strong communication skills and the ability to work in a fast-paced environment
- Ownership and Proactivity: Demonstrates a strong sense of ownership and accountability, capable of working independently, driving initiatives without needing constant direction, and proactively identifying opportunities and solutions
- Curiosity and Exploration: Eager to explore uncharted territories, constantly seeking new opportunities, ideas, and innovative approaches to drive growth
What the job involves
- This individual will collaborate closely with the Marketing Manager to drive the growth of our app by optimizing user acquisition, engagement, and retention strategies
- SEO Optimization: Develop and execute SEO strategies to improve app visibility and organic search rankings in app stores and search engines
- Digital Paid Advertising: Plan, execute, and optimize digital ad campaigns (Google Ads, Facebook Ads, etc.) to drive app installs, user acquisition, and conversions
- Analyze the app funnel and identify key areas for improvement to maximize conversion rates from installs to active users and paying customers
- Implement and test conversion optimization strategies across the app, including onboarding flows, in-app messaging, and retention tactics
- Manage and optimize email marketing campaigns targeting specific user segments
- Oversee in-app communication, including push notifications and in-app messaging, to drive user engagement and retention
- Growth Hacking: Identify and execute new growth opportunities, leveraging creative and data-driven approaches to boost app performance
- Campaign Performance Reporting: Monitor, analyze, and report on the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement
- Managing Freelancers and Agencies: Oversee relationships with external freelancers and agencies, ensuring that their work aligns with our growth objectives. This includes setting clear expectations, managing timelines, providing feedback, and ensuring that deliverables meet quality standards. Collaborate with them to execute campaigns effectively and optimize performance
Our take
SkinVision’s AI driven app allows anyone with a smartphone to track and assess skin irregularities and receive feedback within thirty seconds. It’s important to note that the app does not provide a diagnosis, instead it indicates a risk factor from which users can decide to see a medical expert.
It’s one of quite a few apps of its kind to emerge in the last few years – including Google’s Derm Assist. Given that in western countries, skin cancer is the most common cancer, any tech developments that help reduce severe illness and death is most welcome.
However, there has been some criticism of the performance of SkinVision and other apps of its ilk, especially when it comes to analysing non-Caucasian skin tones. This opens up another avenue of questions about unequal image samples in medical databases, rather than the app developers themselves.
That being said, for SkinVision to make the difference it's committed to, the bottom line will be the accuracy of its results, for which further product innovation is crucial.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$7.6m
SERIES B
Aug 2015
$3.4m
SERIES A
Total funding: $12.1m
Company values
- Innovation
- Social impact
- Autonomy
Company HQ
Buiksloterham, Amsterdam, Netherlands
Articles
Leadership
Erik de Heus
(CEO, not founder)Partner at Personal Health Solutions Capital BV. Former CEO at Philips Electronics Wellness Solutions. former CEO of electricity, natural gas, internet and television company Oxxio.
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