Product Marketing Manager, Gorgias
CA$139.1-153.7k
+ 0.002% – 0.01% Equity
The conversational AI platform for eCommerce
Open for applications
The conversational AI platform for eCommerce
501-1000 employees
Open for applications
CA$139.1-153.7k
+ 0.002% – 0.01% Equity
501-1000 employees
Company mission
To empower eCommerce brands to grow through AI-powered customer experience.
Role
Who you are
- 3–6 years in Product Marketing at a high-growth SaaS or ecommerce tech company
- Strong storytelling chops, you can make technical products resonate emotionally and practically. You control the brand voice
- Experience driving GTM for new product features, especially around AI or automation
- Proven track record of reframing product narratives to improve perception and drive growth
- Deep understanding of the ecommerce ecosystem (Shopify, Klaviyo, ReCharge, etc.)
- Creative but data-driven, you use insights to drive messaging, not just gut instinct
- Comfortable with hands-on execution, from writing briefs to building slides and running launches
- Cross-functional team player who thrives in a scrappy, high-ownership environment
What the job involves
- Gorgias is looking for a Product Marketing Manager to own the go-to-market strategy for our AI Agent and broader customer experience (CX) products. This role is critical in reshaping how our most powerful features are perceived, adopted, and monetized, especially by revenue-focused ecommerce brands
- You’ll lead cross-functional launches, develop high-impact messaging, and create enablement and content programs that drive awareness, trial, and expansion. You’ll also be tasked with elevating the perception of our AI product, using both brand and product marketing tools
- This is a high-impact, hands-on role for someone who can turn strategy into execution and has a strong creative and analytical lens
- Develop clear, differentiated positioning and messaging for AI Agent and expanding product suites beyond CX
- Lead go-to-market execution for product launches, collaborating with Product, Brand, Lifecycle, and Sales
- Work closely with Product to shape roadmap priorities with customer and market insights, especially around AI capabilities
- Create compelling sales enablement and product education assets (decks, one-pagers, messaging docs)
- Partner with the Education team to deliver internal and external enablement for GTM teams and customers
- Collaborate with Demand Gen and Brand to produce the right content for the right channels: playbooks, videos, landing pages, blogs, etc
- Drive competitive analysis and win/loss programs to strengthen our market positioning
- Translate insights into actionable marketing strategies that improve adoption and expansion
- Own narrative consistency across web, campaigns, sales conversations, and customer onboarding
- Own the KPIs tied to adoption, activation, and expansion for your product areas
- Be the voice of the ecommerce merchant—ensuring all messaging aligns with their day-to-day reality
Our take
With the surge in online shopping, eCommerce merchants are increasingly prioritizing customer communications to enhance the overall shopping experience. This heightened emphasis puts greater pressure on support teams to promptly and accurately address customer inquiries.
Gorgias offers an all-encompassing customer support helpdesk equipped with artificial intelligence tools tailored for customer service teams. The platform allows eCommerce businesses to streamline responses to frequently asked questions through a single application. By automating these responses, support agents can allocate more time to engaging in meaningful and profitable interactions with customers, thereby potentially driving sales.
Catering to over 15,000 brands, including prominent brands like Princess Polly, Steve Madden, and Marine Layer, Gorgias faces competition from established players like Zendesk, Freshdesk, and HelpScout. Despite this, the company has experienced notable growth, expanding its presence across the US, Europe, and Australia. Along with funding that will fuel the development of its Automation Add-on feature, aimed at providing customers with instant answers to alleviate support workload.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$29m
SERIES C
Aug 2022
$30m
SERIES C
Total funding: $101.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Alex Plugaru
(Co-Founder & CTO)Former Web Developer at Gymglish, Eau de Web, Innobyte and Liquid Studios.
Romain Lapeyre
(Co-Founder & CEO)Former Product Manager at Work4 and Business Developer at Scalr. MA in Management from HEC Paris.
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