Field Marketing Manager, Canva
Enterprise
$148-228k
Plus equity packages available
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$148-228k
Plus equity packages available
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- You have 5 years of experience in B2B field marketing, preferably in the SaaS industry. Proven track record of planning and driving successful campaigns
- You have strategic mentality to develop localized marketing strategies that resonate with target audiences and drive business results
- You enjoy coordinating and leading various types of events, from small-scale workshops to large industry conferences
- You're an excellent content creation and storytelling skills, with the ability to develop compelling marketing materials and presentations
- You're analytical with data analysis and campaign performance measurement. Familiarity with marketing automation tools and CRM systems is a plus
- You have outstanding interpersonal skills to build and maintain relationships with internal teams, external partners, and customers
- You're adaptable and can thrive in a fast-paced environment, adapting quickly to changing priorities and market dynamics
What the job involves
- As a Field Marketing Manager at Canva, you will be a key player in our B2B marketing strategy, driving brand awareness and demand generation in the US market
- This role is essential for establishing and encouraging relationships with prospects, customers, and partners through localized marketing efforts
- You will work closely with the sales team, channel partners, and other collaborators to build impactful field marketing campaigns that drive business growth
- You will develop and complete comprehensive field marketing strategies, aligning with overall B2B marketing purpose and sales goals
- You'll plan, coordinate, and implement high touch and industry events, trade shows, seminars, and webinars to showcase Canva's solutions, engage prospects, and generate high-quality leads
- You'll collaborate with the marketing team to build compelling content, collateral, and presentations for field marketing initiatives, ensuring consistency in messaging and branding
- You enjoy maintaining relationships with key partners, resellers, and influencers to amplify Canva's presence and reach in the US B2B market
- You'll drive demand generation campaigns, using various channels such as email marketing, social media, and digital advertising to generate leads and cultivate prospects through the sales funnel
- You will supervise and analyze the performance of field marketing campaigns, providing actionable insights to optimize future initiatives and demonstrate return on investment
- You will collaborate closely with sales, product marketing, and other internal partners to ensure alignment between field marketing activities and sales strategies
- You will own the field marketing budget, prioritizing efficiently to improve impact and achieve desired outcomes
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Salary benchmarks
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