Director of Sales, Magic Spoon
Mass
+ Equity + Bonus
More information about location
Healthy and tasty cereal for adults
Job no longer available
Healthy and tasty cereal for adults
21-100 employees
Job no longer available
+ Equity + Bonus
More information about location
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- 8+ years of CPG sales experience with significant Mass channel expertise
- Proven track record of delivering results and growing brands in mass channel
- Strong understanding of syndicated sales data (Neilsen, IRI, or Spins) and ability to leverage data and analytics in building convincing data based sales stories
- Experience managing broker relationships and trade promotion planning
- Excellence in joint business planning and category management
- Strong communication, presentation and negotiation skills
- Must be self-driven, results oriented, and able to drive sales while working independently
- Willingness to travel to customers and NYC HQ as needed
What the job involves
- We're looking for an experienced sales leader to drive growth in our mass channel business. You'll be responsible for developing and executing strategic sales plans while building strong relationships with key mass retailers to accelerate Magic Spoon's retail expansion. This role will report into the Head of Sales and is a remote position (with expectation to visit the Tribeca NY office at least once per Q)
- Develop and execute comprehensive customer-specific business plans that align with Magic Spoon's growth strategy
- Build and maintain strategic relationships with senior buyers and category managers at mass retailers
- Lead joint business planning sessions and annual category reviews with key accounts
- Manage broker relationships to ensure effective execution of sales strategies
- Develop and optimize trade promotion strategies to maximize ROI
- Partner with cross-functional teams (Supply Chain, Finance, Marketing) to ensure successful execution of promotional programs and new product launches
- Create compelling sales presentations and category stories leveraging market data and consumer insights
- Monitor category and competitive dynamics to identify growth opportunities
- Lead innovation sell-in process for mass channel
- Provide accurate forecasts for volumes and revenue for assigned accounts
- Attend trade association meetings and trade shows as needed
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
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