B2B Marketing Manager, Financial Times

• The role will require a broad mix of marketing skills covering Account Based Marketing, email, paid advertising, events, lead management, and sales enablement
• Over 5 years of experience developing and implementing B2B marketing strategies, with strong digital, event, and content marketing skills
• Proven ability to manage a team and collaborate cross-functionally, particularly with direct sales teams
• Skilled in using data, segmentation, and analysis to drive decision-making and create targeted messaging
• Strong project management capabilities, with a focus on deadlines, budgets, and delivering measurable results
• Experienced in managing third-party suppliers and producing high-quality marketing collateral
• Effective communicator with solid copywriting abilities and a customer-focused approach
• Proficient in CRM, marketing automation tools, and applying core marketing principles across channels

Desirable

• FT Professional, a division of the Financial Times, licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education
• The Marketing Manager, CEMEA will be responsible for managing marketing activity to support lead generation and engagement amongst these sectors in the CEMEA sales region
• This role will be offered on a 12 month fixed term contract
• Develop and own the marketing plan for Central Europe, Middle East and Africa to meet new business objectives
• Establish a close working relationship with key stakeholders within the business, in particular the sales and customer success teams
• Manage a marketing executive to implement campaign activity. Also requires close collaboration with other marketers globally
• Implement marketing campaign tactics and manage the end-to-end process within agreed timescales and budgets, from building target audiences, copywriting, working with the design team, booking ads, forming partnerships, and sending emails
• Update website landing pages and other digital assets promoting FT Professional products with localised messaging as appropriate for regional markets
• Organise participation in events or webinars including lead generation strategy, logistics, delivery of promotional materials, and pre- and post-event outreach
• Work with the sales development team to help qualify senior level leads from marketing campaigns and events
• Utilise marketing automation through Marketo and Salesforce to track leads and ensure marketing activity can be measured
• Ensure effective communication internally within the FT through the use of digital and in-person tools
• Measure effectiveness of marketing effort and undertake analysis to make recommendations or changes, identify new opportunities, and improve marketing processes