Senior SEO & GEO Marketing Manager, LaunchDarkly
$116-187k
+ Restricted Stock Units (RSUs). Salary dependent on location.
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$116-187k
+ Restricted Stock Units (RSUs). Salary dependent on location.
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 8+ years of B2B marketing experience with significant ownership of SEO strategy and execution for a developer product
- Experience marketing to developers or technical SaaS audiences is required, with a demonstrated understanding of how these audiences research, evaluate, and adopt products
- Proven track record building and scaling SEO programs that drive measurable business outcomes, including inbound leads and pipeline
- Familiarity with GEO, LLMO, or answer engine optimization approaches—or a strong SEO foundation and clear perspective on how to build toward AI discovery strategies
- Strong project management skills with experience coordinating agencies, freelancers, and cross-functional teams to deliver complex programs on time
- Proficiency with analytics and SEO tools including GA4, Google Search Console, Google Tag Manager, and Mixpanel; working knowledge of CMS platforms
- Ability to write and edit clearly for technical audiences, even if content production is not the primary focus of the role
- Excellent critical thinking and problem-solving skills, with the ability to make sound decisions from incomplete or evolving information
- Strong communication and stakeholder management skills; able to translate organic search strategy into language that resonates with marketing, product, and executive audiences
- Comfortable operating autonomously in a fast-moving environment, setting your own priorities, and balancing strategic planning with day-to-day execution
What the job involves
- LaunchDarkly is seeking a Senior SEO & GEO Marketing Manager to own and drive our organic discoverability strategy across traditional search and AI-powered discovery platforms
- This role is responsible for how developer and technical audiences find, research, and engage with LaunchDarkly’s products and content—whether through search engines, AI-generated answers, or emerging coding agent experiences
- This is a senior individual contributor role on the Digital Marketing team, reporting to the Director of Digital Demand Generation.
- You will set the strategy for SEO and GEO (Generative Engine Optimization), manage execution across agency partners, freelance contributors, and internal stakeholders, and connect organic performance directly to inbound pipeline.
- The right candidate combines deep SEO knowledge, a strong point of view on how AI is reshaping content discovery, and the project management instincts to keep complex, cross-functional programs on track
- Lead the execution and evolution of LaunchDarkly’s SEO and GEO strategy, improving discoverability, traffic quality, and inbound pipeline across search engines and large language model platforms such as ChatGPT, Claude, Perplexity, and AI coding agents
- Build and maintain a strategic roadmap for organic growth spanning content strategy, on-page optimization, site structure, link and citation building, and AI discovery
- Lead content and optimization workflows end-to-end—from identifying opportunities and developing briefs through publication, measurement, and iteration—coordinating across agency partners, freelance writers, and internal teams
- Partner with product marketing, content, web, and communications teams to translate business priorities into content programs that resonate with developers and technical decision-makers
- Evaluate how LaunchDarkly appears in AI-generated search results and LLM-powered experiences, and develop strategies to improve our visibility, accuracy, and authority in those environments
- Establish benchmarks for GEO and LLMO performance, and iterating as the space matures
- Use analytics platforms including GA4, Google Search Console, Google Tag Manager, Mixpanel, and Salesforce to assess performance, surface opportunities, and advise on the right metrics to track
- Monitor the competitive landscape, search algorithm changes, and emerging AI discovery trends to keep LaunchDarkly’s approach current and differentiated
- Provide editorial direction and hands-on writing or editing support when needed to ensure content quality and alignment with SEO and GEO objectives
- Drive cross-functional alignment on organic priorities, keeping stakeholders informed and programs moving forward with minimal direction
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
Demonstrating its value to businesses, the platform is used by the likes of IBM, Intuit and Atlassian. Recently it has seemed to focus on further scaling its growth as it develops towards being a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Co-founder, Executive Chair & CEO)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(Co-founder & CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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