Growth Marketing Manager, WorkMotion
Organic, German-Speaking
Bespoke software for global HR solutions
Open for applications
Bespoke software for global HR solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To provide software and compliance solutions for organizations to employ talent globally.
Role
Who you are
- Bachelor's degree in Business, Marketing, Communications, or a related field
- 3-5 years of experience in a similar marketing role with a strong focus on organic marketing strategies
- Background in B2B marketing with a successful track record of increasing organic traffic
- Native-level proficiency in German and business proficiency in English
- Excellent written and verbal communication skills in German and English
- Ability to produce your own content (particularly in German) and to work effectively with our English speaking content manager
- Strong understanding of social media platforms (Highest priority: LinkedIn, medium priority: Facebook, Instagram, Reddit) and best practices for each
- Creative thinker with the ability to generate and implement innovative marketing ideas
- Experience on what’s driving engagement in a B2B audience
- Data-driven mindset with the ability to integrate data into decision-making processes
- Proficiency in using CRM systems and marketing automation tools to manage processes efficiently
- Highly motivated and able to work independently with minimal supervision
What the job involves
- Welcome to our Marketing Department, the creative engine driving our SaaS organization's growth
- In this role, you will be responsible for pushing the organic reach of WorkMotion’s brand image and growing our brand awareness
- You will also be tasked with developing and implementing a comprehensive strategy for our content marketing and social media channels
- Be the main driver behind our organic traffic generation and create engagement between potential prospects and our brand
- Develop and implement strategies to manage and enhance WorkMotion's brand image across all social media channels (primarily LinkedIn, but also Facebook, Instagram, and others)
- Oversee the management and growth of WorkMotion’s social media channels by developing and implementing creative and highly engaging social media content
- Support WorkMotion thought leaders with new ideas to grow their reach and audience (and position WorkMotion as a thought leader in the SaaS and HR tech space)
- Monitor and analyze social media trends to stay ahead and adapt strategies accordingly
- Utilize SEO optimization techniques and tools to enhance visibility and reach of content
- Come up with new initiatives to grow our organic reach and measure their success through data analysis
Our take
The travel restrictions of the COVID-19 pandemic resulted in many workers being forced to work from home, and this led to many people realizing that they could work remotely from anywhere in the world. This not only presents benefits for employees but also employers who have a larger pool of international prospective staff to choose from, but this comes with difficult HR management challenges.
Workmotion develops bespoke SaaS platforms for the management of international hiring, onboarding, human resource management, and compliance across over 160 countries. This prevents businesses from having to set up foreign offices and workforces to handle international HR challenges, making global expansion more affordable and less time-consuming.
The challenges of managing international HR compliance have been brought to light due to the COVID-19 pandemic, and naturally, this means that Workmotion faces competition from other companies tackling the same problems. However, the company currently stands out due to its bespoke handling of each client scenario, realizing that no single set of tools is sufficient for every company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2022
$40m
SERIES B
Aug 2021
$20.8m
SERIES A
Total funding: $63.4m
Company benefits
- As a fully remote and completely distributed team, you can do your best work from anywhere you are the happiest
- Opportunities to get to know some of your colleagues at our offices
- Merit-based culture with substantial growth opportunities
- Trust-based work – organize your own schedule. We want to celebrate results, not hours spent working
- Collaborative team culture where everyone's input is valued
- Subsidised Gympass subscription and other benefits
- Training and development allowance
- Regular company and team events like Summer or Christmas parties, and more! (COVID permitting)
Company values
- Can Do - we take on challenges and strive to create the best possible solution
- All-In - When faced with a problem we first evaluate different solutions, weighing benefits and risks of each. Once a solution is defined, we fully commit to its path to completion, regardless of any obstacles or challenges
- Sleeves Up - We care about shared success and are keen to roll up our sleeves to contribute where needed. We know that regardless of our role, all contributions help further the goals for the entire WorkMotion team
Company HQ
Prenzlauer Berg, Berlin, Germany
Articles
Leadership
Carsten Lebtig
(Co-Founder)Founder and co-CEO of Sanubi GmbH from 2014 to 2017. Experienced as General Manager for UberEATS from 2018 to 2019. Co-founded WorkMotion in 2020.
Felix Steffens
(COO & Co-Founder)Experienced as Managment Consultant for The Boston Consulting Group between 2016 and 2019. Co-founded Workmotion in 2020.
Karim Zaghloul
(CPO & Co-Founder)Experienced as Chief Product Officer for Flightright between 2017 and 2020. Co-founded Workmotion as CPO in 2020.
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