Customer Marketing Manager, Tellent Recruitee
€60-70k
2-5 days a week in office
Customisable hiring software
Job no longer available
Customisable hiring software
1-20 employees
Job no longer available
€60-70k
2-5 days a week in office
1-20 employees
Company mission
To empower teams with the best tech tools to hire better together.
Role
Who you are
- Proven experience creating and executing customer marketing, lifecycle marketing, CRM marketing or B2B campaign programs
- Experience creating customer engagement, advocacy or expansion campaigns
- Strong understanding of customer lifecycle marketing principles
- Fluent in Dutch (required, C1+) and English
- Strong HubSpot experience, including workflows, segmentation, lifecycle automation and reporting
- Comfortable working with customer engagement and commercial performance data
- Experience collaborating with Customer Success, Account Management or Customer Experience teams
- Knowledge of the HR technology space is a strong plus
- Structured, proactive and highly organised working style
- Curiosity and a customer-first mindset
What the job involves
- As our Customer Marketing Manager, you'll own the strategy and execution of customer marketing across the entire customer lifecycle
- Working closely with Customer Experience, Account Management, Partnerships and Sales, you'll identify the biggest commercial opportunities across our markets and turn customer insights into campaigns that drive product adoption, customer advocacy and expansion revenue
- While Benelux is currently our largest customer base, your priorities will be driven by business opportunity rather than geography
- You'll create meaningful customer experiences that strengthen relationships, increase customer value, and contribute directly to business growth
- You'll also collaborate closely with Product and AI teams, sharing customer insights that help shape the future of our platform and customer experience
- You'll be part of the Benelux Marketing team, collaborating closely with Customer Experience, Account Management, Partnerships, Product Marketing, Content Marketing and Revenue Operations
- Together, you'll create seamless customer journeys that strengthen engagement, retention and customer growth
- Your first year as Customer Marketing Manager:
- During the first 3 months:
- You'll immerse yourself in our products, customer lifecycle, customer segments and expansion opportunities. You'll review existing customer communications and begin supporting customer engagement campaigns, advocacy initiatives and review-generation programs
- You'll build relationships with Customer Experience Managers, Account Managers and other key stakeholders to understand customer needs and identify opportunities to improve engagement and retention
- Within 6 months:
- You'll own the customer marketing calendar for Benelux, running lifecycle campaigns that increase engagement, product adoption, customer satisfaction, referrals and expansion opportunities
- You'll partner closely with Customer Experience and Account Management to support commercial goals, while developing targeted customer journeys and automation workflows that deliver the right message at the right time
- After 1 year:
- You'll become the regional expert on customer growth marketing, shaping programs that strengthen retention, create customer advocates, drive referrals and contribute directly to expansion revenue
- You'll be a trusted partner to Customer Experience and Account Management teams, using customer insights and campaign performance data to continuously improve lifecycle marketing programs across the region
- What you’ll be doing:
- Develop and execute customer marketing campaigns across the customer lifecycle
- Create engagement programs that increase product adoption and customer value realisation
- Design and run referral programs that encourage customers to recommend Tellent
- Drive customer advocacy initiatives, including reviews on Trustpilot, G2 and customer success stories
- Partner with Account Management and Customer Experience to support upsell and cross-sell opportunities
- Build targeted customer communication journeys through HubSpot
- Coordinate customer webinars, community initiatives and customer events
- Develop customer nurture programs for different customer segments
- Own the customer marketing calendar, budgets, timelines and campaign delivery
- Measure campaign effectiveness through engagement, advocacy, referral and expansion metrics
- Facilitate campaign retrospectives and continuously improve customer lifecycle programs
- Success in this role looks like:
- Marketing contribution to upsell and cross-sell opportunities
- Strong participation in customer webinars and events
- Strong collaboration with Customer Experience and Account Management teams
- Increased product adoption across target customer segments
- Increased customer engagement with marketing programs
- Growth in customer referrals
- Increased volume and quality of customer reviews (Trustpilot, G2 and similar platforms)
Our take
On a mission to make hiring easy, fun, and accessible, Recruitee, part of Tellent, offers a cloud-based recruitment management system to assist internal HR teams of all sizes. The hiring tool centralises four products onto one platform: employer branding, job promoting, talent sourcing, and applicant tracking.
Recruitee combined with Sympa, which offers customisable core HR solutions in the Nordics, hoping that, together, they can provide their individual customers with premium digital HR solution offerings. Through constant evolution, Recruitee’s founders are working towards a goal to create a business valued at over €1B in the coming years to achieve Unicorn status.
The tech startup has cut its ties with venture capitalists and is instead self-funded, which it deems to offer more space to focus on product, building a sustainable team, and enabling the agency to make decisions about the company’s direction, paving a unique path for itself.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2015
$0.2m
SEED
Total funding: $0.2m
Company benefits
- Hybrid work: You decide if and when you want to come to one of our offices.
- Flexible hours: Our employees can choose which working hours are the best for them
- Training budget: Up to €1500 per year for your personal development. You will keep your skills sharp
- Well-being support: Direct, free, and easy access to professional mental health support (provided by OpenUp)
- Equipment: We offer everyone a MacBook, a screen and Apple accessories
- Fitness subscription: We offer everyone a sports card that is acceptable in many fitness facilities.
- Work from anywhere: Take your laptop and work from anywhere (for up to 4 weeks/year)
Company HQ
Negen Straatjes, Amsterdam, Netherlands
Leadership
Moritz Kothe
(CEO)Prior to joining Tellent in 2024, Moritz was the CEO of Aroundhome and kununu.
Salary benchmarks
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