Creative Director, Moonbug
Consumer Products & Experiences
$250-275k
5 days a week in office
Entertainment company for kids
Open for applications
Entertainment company for kids
501-1000 employees
Open for applications
$250-275k
5 days a week in office
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- The ideal candidate will have a passion for storytelling through visual design and brand expression, paired with a sharp eye for product development
- They should be highly creative and possess a strategic mindset, capable of shaping the future of beloved children’s entertainment properties while remaining true to the brand’s mission
- Bachelor’s degree in Design, Fine Arts, or a related field. An advanced degree is a plus
- Minimum of 10 years of experience in creative leadership roles within entertainment or media, with a focus on developing and maintaining brand identities
- Proven experience in developing and executing global style guides and creative assets for media or entertainment brands
- Exceptional leadership and collaboration skills, with experience working closely with content creators, marketing, production, and external stakeholders
- Strong knowledge of global market trends, consumer behavior, and visual storytelling innovations
- A keen eye for design with the ability to balance creative vision with strategic brand goals
- Excellent communication, presentation, and organizational skills
What the job involves
- Thank you for considering the Creative Director in Consumer Products and Experiences position with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow
- We are excited to offer an opportunity for a Creative Director to join our Consumer Products & Experiences team in Los Angeles, CA
- Reporting to the Global Managing Director of Consumer Products & Experiences, this role will oversee the creative direction for all Moonbug franchise properties within the consumer products portfolio, ensuring their unique brand DNA is consistently represented across all creative assets and licensed products
- The Creative Director will lead the overarching creative strategy for Moonbug's global franchises, encompassing everything from product style guides to immersive experiences
- This role ensures that every touchpoint reflects the core values of each franchise and resonates with its audience
- Success in this role requires close collaboration with internal franchise teams, content creators, and external partners to maintain brand consistency while fostering creative growth and innovation
- Creative Direction & Strategy: Lead the creative vision for Moonbug's franchises under the consumer products umbrella, ensuring alignment with the core values and mission of each IP. Develop creative strategies that translate the heart of the franchise into compelling visual storytelling across all consumer touch points
- Brand Identity & Style Guide Leadership: Oversee the creation and evolution of the brand vision guidelines and style guides for all franchises (e.g., CoComelon, Blippi, Little Baby Bum). Ensure consistency across content, merchandising, marketing, and experiences while allowing for creative innovation
- Cross-Functional Collaboration: Partner with key cross-functional teams—including Franchise, Content Production, Marketing, Licensing, and Retail—to ensure that the consumer products creative strategy ladders up to the overall franchise approach and drives brand consistency globally
- Franchise Storytelling: Develop and nurture visual storytelling frameworks that deepen audience engagement across all platforms, including consumer products, live events, and promotional materials
- Cross-Functional Collaboration: Partner closely with franchise management, production teams, and marketing to ensure that creative direction is embedded in all aspects of the franchise. Collaborate on the development of integrated brand experiences that resonate with global audiences
- Trend Forecasting & Market Insight: Stay at the forefront of cultural and design trends, leveraging insights to innovate and refresh franchise creative strategies, ensuring Moonbug’s IP remains relevant and compelling across consumer products and licensed merchandise
- Creative Visionary for Experiences: Shape the future of Moonbug’s consumer-facing experiences, from live events to immersive brand moments, ensuring they align with the creative direction of each IP and deliver engaging, emotionally resonant experiences
- Innovation & Growth: Identify new opportunities to expand the reach and impact of Moonbug’s franchises, fostering creative experimentation that enhances the brand's global appeal
- Mentorship & Team Leadership: Lead and inspire a talented creative team while fostering a collaborative and innovative culture. Guide the team to deliver high-quality creative output that aligns with Moonbug’s brand values and objectives. Collaborate closely with the Product Development team to ensure best-in-class products are brought to market
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company values
- Empathy
- Resilience
- Compassion
Company HQ
Camden Town, London, UK
Articles
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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