Lead Product Marketer, Imprint
$180-230k
+ Equity
Branded payments and rewards products
Open for applications
Branded payments and rewards products
201-500 employees
Open for applications
$180-230k
+ Equity
201-500 employees
Company mission
To make payments better for modern brands and their customers.
Role
Who you are
- This role sits at the intersection of Product and Marketing requiring deep product fluency, exceptional written storytelling, and the ability to unify Imprint's voice across every channel
- Proven track record of product positioning and messaging for multiple audiences
- Demonstrated ability to produce high-quality, compelling written assets: one-pagers, pitch decks, case studies, and sales enablement materials
- Experience conducting competitive analysis and distilling insights into actionable positioning
- Ability to translate internal data and metrics into partner-relevant narratives that demonstrate business impact and success
- AI fluency. AI is already embedded in your workflow for research, competitive analysis, and asset generation
- Comfort reading and engaging with technical documentation
- Strong cross-functional collaboration experience working across Product, Engineering, Marketing, Risk, and Data
- High agency and ownership mindset. Able to identify problems and drive solutions independently
- Builder mentality. Excited to create processes, systems, and assets from scratch in an ambiguous environment
- Demonstrated ability to quickly develop domain expertise
Desirable
- Experience in B2B2C, fintech, payments, loyalty or adjacent industries
- Background in Growth, Product, or Marketing in a fast-paced environment
- Experience launching sales enablement content from the ground up
What the job involves
- As Lead Product Marketer, you will be a key member of Imprint's product marketing function — the first hire on a team being built from the ground up. This is a senior, high impact individual contributor role with direct accountability for execution across product launches, messaging, sales enablement, and market research
- You will help translate and shape our product strategy into compelling narratives and materials for multiple audiences: partners, developers, members, and internal teams
- This is a builder role. You will create systems, assets, and processes that don't yet exist, and own them end to end
- Partner directly with the VP of Product Marketing to shape the strategy, operating model, and execution of one of the company's most critical, yet newest functions
- Lead the creation of sales enablement assets: one-pagers, pitch decks, messaging frameworks, and partner-facing materials
- Drive market research and competitive analysis to inform messaging, positioning, and website storytelling
- Launch partner communications for new product features and updates
- Build and maintain an ongoing release cadence messaging framework
- Develop Imprint's first partner-backed case studies and white papers, distilling data and metrics into business impact stories
- Partner with Growth, Product, and Data teams to measure the effectiveness of deployed content and assets
- Empower GMs to communicate effectively with their partners through centralized messaging and materials
- What Success Looks Like in the First 90 Days
- Launched partner communications for at least 2 new features shipping in the first ~60 days
- Conducted market research for our website and established updated personas to inform website storytelling
- Delivered Imprint's first partner-backed case study or white paper, showcasing measurable partner impact
- Collaborated closely with senior leaders on Imprint’s narrative to kickoff sales assets
- Stood up a new release cadence process with partners
- Established strong cross-functional working relationships with Product, Marketing, Engineering, and Data
Our take
These days, all sorts of cards abound, from virtual cards to co-branded credit cards. Imprint aims to stand out in the increasingly crowded space by partnering with businesses to provide branded rewards cards for customers.
While there has been an increase in the number of companies offering branded financial products to reduce costs, Imprint sees its card programs as offering a new platform for deepening customer relationships: less of the nastiness of credit and a much greater focus on rewards.
The startup is focusing on refining its embedded finance solution to fulfil its vision of an Apple-pay like experience for merchants and consumers.
Imprint will hope that its lightweight service, fit for smaller customers like hotel chains, will allow it to compete with the major venture-backed players in the space like Cardless, Apto and Alviere. And its $75M in venture capital raised in 2023 is going some way towards achieving these aims.
Freddie
Company Specialist at Welcome to the Jungle
Insights
103% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2025
$150m
SERIES D
Oct 2024
$75m
SERIES C
Total funding: $353m
Company HQ
Little Italy, New York, NY
Leadership
Daragh Murphy
(Founder & CEO)Previously VP of Operations & Strategy at WeWork. They were a Junior Partner at McKinsey until 2018. Originally trained as a Lawyer at Duke University, before working as a Corporate Lawyer at WilmerHale.
Mariana Pali Coontz
(COO & CFO)Prior to joining Imprint in 2023, Mariana was the Chief Financial and Operating Officer at DigniFi. They also spent 8 years at Synchrony in roles including Head of Capital Strategy & Stress Testing and SVP, Head of FP&A and nearly 11 years at JPMorgan Chase & Co in roles including Treasury Associate and Executive Director.
Will Larson
(CTO)Prior to joining Imprint in 2025, Will was the CTO at Carta and Calm. They were also the Head of Foundation Engineering at Stripe and a Senior Engineering Manager, Infrastructure at Uber.
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