Lifecycle Marketing Manager, Alan
Small & Medium Businesses
+ Equity
Digital healthcare insurance
Job no longer available
Digital healthcare insurance
1001+ employees
Job no longer available
+ Equity
1001+ employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- A minimum of 3 years experience in lifecycle/mail marketing or CRM marketing in a BtoB fast paced context
- Full French and English fluency (written and spoken)
- Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
- Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building
- Data-driven decision maker: comfortable analyzing performance data, building dashboards, and using insights to iterate
- Customer-centric: you regularly talk to customers and use their voice to inform your work
- Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and work across geographies
- If you're excited about this opportunity but don't check every box, we'd love to hear from you
What the job involves
- Our Small and Medium Business (SMB) segment represents half of Alan's portfolio
- You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal
- This role combines strategic ownership with hands-on execution
- You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction
- Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term
- Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies
- Data: continuously improve tracking and analytics, set targets and KPIs for engagement
- Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness
- Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs
- Cross-functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets
- Projects you’ll work on:
- Renewal ownership: shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
- Engagement campaigns: design and execute year-round campaigns (medical inflation, prevention, contract management etc.) and lead go-to-market for major product launches
- Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications)
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing itself in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a goal realignment, Alan achieved significant revenue growth in 2023 and reached a valuation of $4.5 billion in late 2024. This was driven by impressive funding rounds and an expansion of its client base, leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for a potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Mar 2026
$117.9m
LATE VC
Sep 2024
$203.9m
SERIES F
Total funding: $901.6m
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(Co-Founder & CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Jean-Charles Samuelian-Werve
(Co-Founder & CEO)Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
Salary benchmarks
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