Brand Partnerships Manager, Carwow
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More information about location
2-3 days a week in office
Leveraging technology, media and innovation to reimagine car-changing.
Open for applications
Leveraging technology, media and innovation to reimagine car-changing.
501-1000 employees
Open for applications
+ Share options
More information about location
2-3 days a week in office
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- A natural ability to tell engaging and impactful stories
- Evidence and experience of sales & partnerships experience within Tech or Automotive industries (highly preferable)
- An eye for detail and a creative approach to solving challenges faced by car manufacturers and their partners
- Experience meeting and building rapport with C-Suite / Senior individuals both internally and externally
- Ability to manage projects and initiatives from start to finish, including the conceptualisation, implementation and reporting of concurrent projects
- Strong data analysis skills with the ability to build a cohesive story for our clients using Carwow’s vast reserves of data
- Incredible organisation skills - you’ll be juggling lots of clients who are all in different stages and all require different approaches
- An understanding of the world of marketing and media would be a bonus, although not essential
What the job involves
- This role is directly accountable for owning, building and developing our relationship with automotive brands in the UK. With a dedicated portfolio of brands, this role enables autonomy, responsibility and ownership
- Tasked with continuing to build and grow both the breadth and depth of our relationships, the Brand Partnerships Managers are empowered to strategise, develop and execute individual strategies for each brand in their portfolio - tailoring both our proposition and approach to ensure we drive value for our partners and innovation between automotive brands and Carwow
- Relationship building, creative thinking and balancing short-term milestones as well as a long-term vision for each brand are critical in success
- The role works closely with our Head of OEM & Media and a wider team of Brand Partnerships Lead, providing support and development
- Alongside the dedicated portfolio the role also plays a key part in paving the future of both the OEM & Media business and Carwow by providing critical feedback from our partners to ensure we continuously develop our products and propositions
- This is a partnership-focused role - Direct ownership of our partner relationships, new partner pitches and building rapport. The end goal is to expand the depth and breadth of Carwow’s partnerships with automotive brands in the UK
- Creation and delivery of coherent and professional partnership pitch decks
- Using data and insight to make your pitches come alive with client-relevant data and information
- Proactively managing our client partnerships and ongoing projects - from working with manufacturers to create and deliver marketing campaigns, brand experiences or retailer engagement
- Working closely with our Commercial Team to ensure the effectiveness and success of our partner brand campaigns
- Ensuring successful delivery of projects by working collaboratively with other teams at Carwow and spotting potential problems before they arise
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
36% female employees
52% employee growth in 12 months
Company
Employee endorsements
Career progression
"A significant proportion of carwow's mid-managerial leaders have been internally promoted, and there are countless examples of people going from an..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $225.2m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Be clear
- Be collaborative
- Be curious
- Be effective
- Be humble
- Be positive
- Be proactive
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
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