Director of Product Marketing, Cohere Health
$160-185k
+ Bonus
Simplifying healthcare for patients and their doctors
Be an early applicant
Simplifying healthcare for patients and their doctors
501-1000 employees
Be an early applicant
$160-185k
+ Bonus
501-1000 employees
Company mission
To make the healthcare journey better for everyone.
Role
Who you are
- 8+ years of successful healthcare product marketing experience. Experience marketing to health insurance plans is a major plus
- 3+ years experience managing marketing staff and functions
- Highly strategic with experience in identifying target markets and buyers, and crafting positioning that generates interest and qualified leads
- Superlative content development skills and experience; excellent writing skills
- Familiarity with modern product marketing concepts and structures
- Excellent people and management skills to interact with colleagues, cross-functional teams and third parties
- Bachelor’s degree required
What the job involves
- We now need a strategic product marketing wizard to lead our product marketing function
- Reporting to the VP of Marketing, you will own Cohere’s positioning, messaging, packaging, and content development strategies and execution, while managing our growing product marketing team
- The work will be fast-paced - requiring scrappiness, flexibility, curiosity, and grace under pressure
- Define, maintain and update Cohere’s overall product marketing strategy and execution to help ensure achievement of Cohere growth goals
- Collaborate with product management, corporate strategy, sales, solutions, and marketing teams to develop product positioning and messaging that resonate with buyers
- Develop and execute content development strategies that leverage our positioning through compelling content across multiple media - pitch decks, blogs, white papers, videos, podcasts, by-line articles--all of our market-facing content
- Coordinate content development with demand generation and corporate marketing activities, i.e., content-campaign strategies
- Develop and maintain intelligence on our target markets & buyers - who they are, their needs and their buying criteria
- Develop and maintain intelligence on our competition, in collaboration with other key stakeholders, and how they are positioned
- Understand and support our sales team. Develop and manage training on the problems we solve for our buyers and users, and manage sales tools development
- Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan
- Build, train, guide and mentor a product marketing team that will grow as Cohere grows
- Assess the ongoing effectiveness of our marketing strategies
Our take
Every year, billions of dollars are wasted in healthcare through overtreatment, failure of care coordination, and administrative complexity. Cohere Health blames this on the prior authorization process, a time-consuming manual system that the company aims to modernize with its CohereNext platform.
Cohere Health's platform automates the authorization process to help avoid care delays and friction between parties, while also providing analytics to identify the most suitable physicians and care paths for the patient. While there are a host of other solutions that also automate these tasks, Cohere claims to stand out by improving the whole patient journey, rather than just automating an administrative transaction.
Through partnerships with organizations like Humana and the American Academy of Orthopaedic Surgeons, Cohere Health serves millions of members and thousands of physicians. By securing impressive funding, the company has been able to scale beyond its pandemic-era initial success, to be recognized as a top player in the space. Its latest release is "Cohere Unify", an end-to-end solution for administrative efficiency that is driven by advanced analytics and AI/ML algorithms.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2024
$50m
LATE VC
Apr 2021
$36m
SERIES B
Total funding: $106m
Company benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life & Disability Insurance
- Flexible Time Off & Holidays
- 401(K) Retirement Plan with Employer Match Program
- Wellness Coach App
- Parental Leave
- Learning & Development Opportunities
Company values
- Purpose drives performance: We’re passionate about bringing together the science, technology, and expertise to better guide outcomes and experiences for patients.
- Rethink the status quo: We’re committed to simplifying healthcare, breaking down silos, and building a more efficient collaborative process for patients, physicians, and health plans.
- Embrace humility: We learn with intent, we ask questions, we adapt and recognize that the way forward is rarely a straight path. As innovators, we welcome ambiguity and thrive in uncertainty.
- Connect, collaborate, cohere: It’s not just our name, it’s how we work – we respect and trust the insights, intelligence, and thoughtfulness of those we work with..
Company HQ
West End, Boston, MA
Articles
Leadership
Siva Namasivayam
(CEO)Worked as a Software Engineer for Intel before working at Fidelity and spending 4 years as a Gartner Director of Consulting. They were CEO of SCIO Health Analytics before co-founding Cohere Health.
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