Performance Marketing Director, Experian
Experian Consumer Services
+ Bonus
Office located in Victoria St, London
Free credit check, score, and report
Be an early applicant
Free credit check, score, and report
1001+ employees
Be an early applicant
+ Bonus
Office located in Victoria St, London
1001+ employees
Company mission
We’re focused on a clear purpose — to create a better tomorrow for consumers, for businesses, for our communities and for our people. It's our mission to improve financial inclusion. By improving access to financial services, we empower people to unlock opportunities and transform their lives.
Role
Who you are
- Team leadership from ‘Heads of department’ to ‘Marketing executives’
- Deep expertise in paid media and digital performance channels
- Extensive experience in optimisation, A/B testing, personalisation within website and app product experiences to drive commercial outcomes
- Data and tech savvy - highly analytical with commercial and trading accountability
- Skilled in managing agencies, suppliers, and media partners
- Strong budget ownership and spend optimisation experience
- Comfortable balancing multiple KPIs and strategic priorities
- Experienced in Agile methodologies and influencing product and design teams
- Proficient in web analytics and performance reporting
- Effective communicator of forecasts and results to senior stakeholders
- Excellent negotiation, communication, and analytical skills
- Collaborative team player with strong cross-functional influence
- In-depth understanding of market trends, marketing technology, and commercial drivers
What the job involves
- Commercial ownership of critical KPIs including CPA, upsell, free acquisition, in-product leads and paid leads
- Lead forecasting and performance reporting across daily, monthly, and annual cycles
- Collaborate with finance and senior stakeholders to assess revenue impact and unlock growth opportunities
- Provide oversight on churn metrics and support retention strategies through performance insights
- Lead regular meetings with the team to deep-dive performance, unlock opportunities and understand the impact of strategic initiatives
- Define and execute the customer acquisition, upsell and marketplace lead strategy across web and app
- Drive new customer growth for free subscribers and marketplace through paid media, SEO, affiliates, and partner channels
- Lead initiatives to understand value by customer type and channel; combining CPA and lead quality to optimise messaging and targeting
- Champion the integration of AI and emerging technologies to enhance media efficiency and prepare for the evolving search landscape driven by LLMs
- Partner closely with Brand, CRM, and Product Marketing to align acquisition and engagement strategies across the customer lifecycle
- Oversee planning, execution, and optimisation of paid media campaigns (PPC, social, affiliates)
- Manage day-to-day agency relationships and multi-million pound performance media budget, ensuring ROI and strategic alignment
- Lead the SEO and LLM growth strategy, driving organic visibility and traffic through best-in-class optimisation, content and technical practices and prepare for the impact of LLMs on search behaviour and visibility
- Own the logged-out experience of Experian.co.uk, managing over 200 consumer pages
- Ensure the site delivers a best-in-class customer experience and supports product comprehension and engagement
- Lead quarterly optimisation roadmaps across web and app, supporting all logged in and non-logged in pages, to drive commercial outcomes
- Drive a multi-product, cross channel experimentation and optimisation strategy that delivers sustained significant revenue growth and measured feature releases
- Lead ECS’s personalisation strategy, embedding data-driven targeting across the ecosystem
- Evolve enablement in line with market best practice and embed solutions within Marketing teams; ensure predictive data attributes and machine learning models are used to deliver best-in-class personalised experiences across all customer touchpoints
- Drive experimentation across NPD, feature releases, and customer journeys
- Define toolsets and agile practices for testing, working closely with tech and product teams
- Build and inspire a high-performing team across acquisition, SEO, affiliates, eCommerce, and optimisation
- Own strategic relationships with agencies and suppliers, ensuring value, effectiveness, and compliance
- Drive operational excellence, talent development, and innovation within the performance marketing function
- Foster a culture of innovation and continuous improvement through test-and-learn approaches and exploration of new channels
- Lead quarterly planning cycles, setting clear objectives, priorities, and investment allocations
- Ensure all activity meets regulatory and internal compliance standards, including DPIAs, LIAs, and ROPAs
- Ensure all experimentation adheres to consent requirements and data governance standards
- Oversee business continuity and risk mitigation for Experian.co.uk
- Consultant and provide product support on new feature rollout releases & measurability
- NPD experimentation across net-new areas, as well as enhancing features
Salary benchmarks
Our take
Experian is one of the world's leading data and technology companies, best known for helping people and businesses understand and improve their credit. With free credit reports and tools that let users boost their score using everyday bills, Experian is making managing money a whole lot easier.
It's a powerhouse of a company too, operating in 32 countries and boasting an employee count of over 24,000. And its reach stretches across industries, helping lenders make fairer decisions, supporting healthcare teams in preventing fraud, and guiding businesses to use data more intelligently. It's a trusted name at the very heart of how the world uses data to make smarter financial decisions.
It's also investing in new technologies and ideas to make finance even fairer and faster. As data becomes more important in our digital lives, Experian's focus on innovation and transparency will surely keep helping people take control of their financial stories.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Hybrid working
- Flexible working
- Discretionary bonus
- Pension
- Bupa Healthcare
- Sharesave Scheme
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave
- Discounted gym membership
- Discounted dental cover
Company values
- Working with integrity - We know that trust isn’t given, it’s earned. We’re committed to working with integrity and operating responsibly in every facet of our business. At Experian, that means treating our data, our people and our environment with respect.
- Treating data with respect - We handle the data of 1.3 billion people and 166 million businesses worldwide, so it’s essential to our business that we maintain their trust. Ensuring that we collect, store and manage data safely and responsibly is fundamental to our success.
- Investing in our community - We’re committed to investing our time, resources and partnerships to create a better tomorrow for our community.
- Unlocking the power of data - Data has the power to transform lives for the better, so we're leveraging new technologies and innovative products to do just that.
Company HQ
Nottingham, UK
Articles
Leadership
Brian Cassin
(CEO)Previously the Chief Financial Officer of Experian and, before that, Managing Director at Greenhill & Co., Brian served for nine years as a non-executive director of J Sainsbury plc. He has also held various senior roles at Baring Brothers International and the London Stock Exchange.
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