Head of Marketing and Communications, Gnosis
Salary not provided
Senior and Expert level
Remote in Germany
Blockchain infrastructure
Open for applications
Blockchain infrastructure
101-200 employees
FintechB2BCryptocurrencyMarketingSaaSBlockchainSales
Open for applications
Salary not provided
Senior and Expert level
Remote in Germany
101-200 employees
FintechB2BCryptocurrencyMarketingSaaSBlockchainSales
Company mission
To democratise access to reliable, decentralised information through prediction markets.
Role
Who you are
- Integrity: Your values and mission align with us!
- Passion for web3: A genuine interest in web3 technologies, blockchain, cryptocurrency, and the decentralized ecosystem, as well as the desire to leverage technology for societal change
- Marketing Leadership: Experience leading marketing in startups, ideally in web3, with strong team management
- Brand & Growth: Expertise in branding, digital marketing, customer acquisition, and community engagement
- Public Relations: Proven experience managing PR agencies, media relations, and brand storytelling
- Data-Driven Strategy: Strong analytical skills to track KPIs, optimize campaigns, and refine marketing strategies
- Events & Industry Engagement: Experience planning marketing events, sponsorships, and building industry relationships
What the job involves
- We are seeking a dedicated, value-aligned Head of Marketing and Communications to join our dynamic team at Gnosis
- In this leadership role, you will sit at the top of both product marketing and Gnosis core communications to drive strategy and execution across several retail products
- With a strong foundation in building blockchain protocols and a well-established reputation within the Ethereum space, Gnosis is expanding into the retail market
- You will play a crucial role in informing product decisions, establishing our brand, creating awareness, and driving customer acquisition and retention strategies while managing a team of marketing professionals with diverse expertise
- Additionally, you will be responsible for managing our PR agency, ensuring that our external communications effectively support our strategic objectives
- Our goal is to leverage the unique value propositions of blockchain technology to build genuinely better products for regular people and grow our reputation into more mainstream markets
- Market and Customer Insights: Gather customer feedback through surveys, focus groups, and user testing to identify opportunities for product enhancement
- Inform Strategic Decisions: Continuously monitor market trends, customer preferences, and the competitive landscape to provide actionable insights for product development
- Develop Strategies: Craft and execute marketing strategies that align with Gnosis’ business objectives and the product roadmaps for our diverse retail portfolio
- Market Research: Conduct thorough market research and competitor analysis to identify target segments, effective positioning, and key differentiators
- Goal Setting: Define clear marketing goals, key performance indicators (KPIs), and budget allocations to maximize resource utilization
- Cross-Functional Collaboration: Work closely with teams across product development and business development to ensure cohesive and aligned marketing initiatives
- Brand Strategy: Develop and articulate a compelling brand strategy and messaging framework that resonates with target audiences across our retail products
- Maintain Consistency: Define and uphold brand guidelines to ensure a consistent brand identity across all marketing channels and customer touchpoints
- Brand Building: Lead initiatives in content marketing, social media, and public relations to strengthen and build the Gnosis brands in the retail space
- Identify customer acquisition channels and develop effective marketing campaigns to drive awareness, generate leads, and convert prospects into customers
- Optimize digital marketing strategies, including search engine marketing (SEM), search engine optimization (SEO), and social media advertising
- Collaborate with product and engineering teams to implement growth hacking techniques and viral marketing strategies to accelerate customer acquisition
- Develop community engagement strategies to foster long-term relationships and increase user loyalty
- Analyze customer behavior, feedback, and market trends to refine marketing strategies and improve customer satisfaction
- PR Agency Oversight: Manage and coordinate with our external PR agency to ensure that public relations activities align with our strategic goals
- Media Relations: Develop and maintain strong relationships with media outlets, industry influencers, and stakeholders to secure positive coverage and enhance our brand reputation
- Campaign Coordination: Work with the PR agency to plan, execute, and monitor press releases, media events, and other public-facing communications
- Performance Monitoring: Track the performance of PR initiatives and adjust strategies as needed to optimize results
- Event Planning: Develop and execute a robust events strategy that aligns with overall marketing objectives and enhances brand visibility in both the blockchain and mainstream markets. Which events should be attended by whom? Should there be a sponsorship? Etc
- End-to-End Management: Oversee the planning, coordination, and execution of events, including conferences (dappcon and devconflict) and community meetups
- Stakeholder Collaboration: Collaborate with internal teams and external partners to ensure events deliver engaging, on-brand experiences that support customer acquisition and retention goals
- Performance Analysis: Monitor and evaluate the success of events through feedback and analytics, using insights to refine future event strategies
- Establish marketing analytics frameworks and track KPIs to measure the effectiveness of marketing campaigns and initiatives
- Utilize data-driven insights to optimize marketing strategies, improve conversion rates, and increase ROI
Our take
Gnosis is a leader in decentralised technology, providing infrastructure and tools for an open internet. Since launching in 2015, it has evolved from a predication market platform to a key web3 player. Its products, like Safe (a multisig wallet) and CoW Protocol (MEV-protected trading), are that the forefront of decentralised finances, while Gnosis Chain offers low-cost, secure blockchain infrastructure.
Beyond infrastructure, Gnosis is building decentralised apps (dApps) focused on payments, decentralised AI, and the open web. Its Gnosis Pay platform offers a crtypto-linked Visa Debit Card, enabling users to spend crypto at millions of Visa-accepting locations, bringing a seamless user experience with decentralised benefits.
This partnership with Visa marks a major step for the company, merging traditional finance with blockchain tech. This collaboration makes crypto payments more accessible and could very well help expand Gnosis' global reach, positioning the company for even more growth and innovation in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2022
$100m
LATE VC
Apr 2017
$12.5m
EARLY VC
Total funding: $112.5m
Company benefits
- Work how and when you want: We offer flexible hours, extra vacation days, and working remotely to support your style
- Education budget: We give every team member an annual education budget to foster learning and development, allowing you to excel at your job
- Team retreats: Think about the future, learn from the past, and just have fun together. Each year, you'll have the opportunity to travel with your team for a retreat
- Equipment stipend: We equip you with the devices and tools you need to fit your working style
- Office amenities: You'll find free coffee, drinks, snacks, and other amenities at our offices in Berlin, Gibraltar and Lisbon. Not to mention weekly web3 events at our respective locations
- Conference budget: Conferences are an essential part of the web3 experience, and you will of course have the chance to take part in that with us
- Flexible vacation days: We have a generous holiday allowance and value a healthy work/life balance
- Ecosystem Fridays: We encourage you to set aside Friday afternoons to learn more about the web3 ecosystem and try out the latest industry products
Company HQ
Gibraltar
Leadership
Martin Köppelmann
(Co-Founder & CEO)Experience working at Consensus Systems. Studied a Bachelor's Degree in IT Systems Engineering for Hasso Plattner Institute.
Stefan George
(Co-Founder & CTO)Experience working at Consensus Systems. Served as an Intern in Research for SAP Labs.
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