Senior Product Manager, Picsart
Gamification
+ Stock Options + Performance Bonus
Digital creation platform
Be an early applicant
Digital creation platform
1001+ employees
Be an early applicant
+ Stock Options + Performance Bonus
1001+ employees
Company mission
To empower the creator in everyone, everywhere.
Role
Who you are
- This is a high-impact role, perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops
- 5+ years of experience as a Product Manager, with a strong focus on gamification, user engagement, or monetization
- Strong entrepreneurial skills and experience working in a high paced environment
- Gaming industry experience (preferred), with expertise in game loops, reward structures, and user motivation frameworks
- Proven ability to conceptualize, launch, and optimize gamification features that drive engagement and retention
- Data-driven mindset, comfortable with A/B testing, cohort analysis, retention modeling, and revenue impact forecasting
- Exceptional verbal and written communication skills, with the ability to influence and align cross-functional teams and drive execution
- Ability to manage competing priorities in a fast-paced environment while balancing user experience with business growth
What the job involves
- Picsart is on a mission to empower the creator in everyone
- We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics
- You’ll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey
- Own and execute the gamification strategy, driving engagement, retention, and monetization through progression systems, rewards, leaderboards, and achievements
- Leverage gaming principles to build features that encourage habit formation, user motivation and social interactions
- Work closely with Product Design, Engineering, and Data Science teams to develop and optimize gamified experiences that align with business objectives
- Closely work with the company leadership for crafting and fine-tuning the gamification strategy that involves increasing DAU/WAU retention through engaging game mechanics
- Collaborate with the product teams across the company for the execution and delivery of gamification features
- Analyze user behavior and A/B test features to maximize impact on key retention and monetization metrics
- Partner with the Marketing and Community teams to design and implement gamified campaigns and challenges that drive user participation
- Stay ahead of industry trends in gaming and gamification, bringing innovative ideas to Picsart’s product roadmap
- Communicate transparently with stakeholders, providing regular updates on gamification performance, key metrics insuring alignment with overall business goals
- Be actively involved and drive the daily execution processes
Our take
Picsart is a creative platform that empowers anyone to design, edit, and share content, regardless of skill level. With AI-powered tools and a massive library of stickers, templates, and more, users can create everything from fun social media posts to professional designs.
Founded in 2011, Picsart was designed to make powerful creative tools accessible to all. Today, with over 150M active users, it's a go-to for image and video editing. Due to innovations like generative AI, it stands out by offering simple yet advanced tools for everything from personal projects to professional needs.
Picsart's success is clear - even with competition like Canva and Adobe, the company remains a leader in its field. Recently raising funding, it's set to expand even further, focusing on AI-driven tech and growing its global community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$130m
SERIES C
Jul 2019
$20m
SERIES B
Total funding: $195m
Company benefits
- Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
- Rewards packages: We want our employees to share in the rewards of Picsart's success, so we recognise both team and individual performance
- Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships
Company HQ
Hallandale Beach, FL
Articles
Leadership
Hovhannes Avoyan
(Co-Founder & CEO)Bringing more than 25 years of experience in computer programming and global business management. Prior to Picsart, they founded five other startups, all of which had successful acquisitions by global companies including Lycos, Bertelsmann, GFI, Teamviewer, and Helpsystems.
Artavazd Mehrabyan
(Co-Founder & CTO)Prior to founding Picsart, they worked as Chief Software Architect at Sourcio, the Virtual Solutions Global Services, and Lycos Europe.
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