Integrated Marketing Manager, BLADE

• The ideal candidate is passionate about marketing, eager to learn, and capable of multitasking in a fast-paced environment
• The ideal candidate is both a creative thinker and a data-driven decision-maker, with a proven track record of optimizing marketing performance and delivering personalized, omnichannel customer experiences
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2-3 years of experience in integrated or digital marketing with a focus on owned channels
• Proficient knowledge and hands-on experience with Braze (certification preferred)
• Familiarity with CRM systems, audience segmentation, and data enrichment techniques
• Proficient knowledge of Figma, and Photoshop
• Proficiency in content creation on social media platforms (Instagram, TikTok, Linkedin)
• Proven success in creating and managing omnichannel marketing campaigns
• Strong analytical skills with experience using tools like Google Analytics, Tableau, or similar
• Exceptional project management and organizational skills, with the ability to handle multiple projects simultaneously
• Knowledge of HTML/CSS for email templates is a plus
• Must exhibit a professional personal presentation and brand, strong competency in project management, and the ability to rapidly learn new marketing software systems

Desirable

• We are seeking a motivated and enthusiastic Integrated Marketing Manager to join the BLADE Marketing Team
• This role will oversee the strategy, execution, and performance of campaigns across email, SMS, in-app messaging, push notifications, and other owned channels to drive customer engagement, retention, and growth
• Develop and execute an integrated marketing strategy for owned channels, ensuring alignment with broader marketing and business objectives
• Design and implement personalized, data-driven campaigns across email, push, SMS, and in-app messaging using Braze and Attentive
• Own the content calendar for owned channels, coordinating with creative, product, and other marketing teams to deliver cohesive messaging
• Support the creation of marketing collateral, including push notifications, social media content (Instagram and TikTok), emails, and promotional materials
• Optimize the flow and cadence of communications across e-mail, app, and website
• Lifecycle Marketing: utilize Braze to build, test, and optimize campaigns, including segmentation, personalization, and journey orchestration
• Analyze campaign performance, generating insights to inform strategy and improve KPIs such as open rates, CTR, conversion rates, and customer retention
• Conduct ongoing testing (A/B and multivariate) to optimize messaging, timing, and audience segmentation
• Report regularly on campaign results and opportunities for improvement to stakeholders
• Assist with the coordination of events, marketing flights, and other promotional activities, including logistical planning, vendor management, and onsite support
• Develop an in-depth understanding of current business policies/procedures/pricing and operations while determining optimal program execution methods to improve ROI as well as retention
• Help define short- and long-term initiatives that support business goals and program measurements of success; gain necessary internal alignment, and personally see those initiatives through from conception to execution ensuring the expected quality and on-time execution