Senior Social Media Manager, VSCO

• 5+ years in social media management in a similar role at a tech/consumer business or as a content creator
• Experience managing business/brand accounts on Instagram, X and/or Threads & YouTube and/or TikTok
• Experience with social media management and listening platforms, such as Sprout Social or Meltwater
• Creative storyteller with the ability to develop channel-specific, thumb-stopping content
• Proven track record of building engaged social communities and driving audience growth
• Strong communication skills, both written and orally

Desirable

• As the Senior Social Media Manager at VSCO, you will play a crucial role as the bridge between our global community of creators, the broader photography industry and the VSCO brand
• You will oversee our social media presence and strategy to increase awareness of and engagement with VSCO
• Your work will directly impact our mission of nurturing creativity so photographers can make it
• Manage @VSCO social media accounts on Instagram, YouTube, Threads, TikTok & more – including daily publishing, maintaining an editorial calendar, and engaging with creators
• Ideate, launch and optimize social media programming, such as influencer activations and new content series
• Develop fresh and relevant social media strategies to support wider marketing initiatives like product launches, community events, etc. – ensuring alignment with our business goals
• Report on social performance by using both qualitative and quantitative metrics
• Share social insights with the broader organization and use influence to action opportunities
• Collaborate with our Brand team, Evangelist and influencers/ambassadors to develop social media content, both planned and in-the-moment opportunities
• Provide guidance to external partners (videographers, agencies) to ensure alignment with our brand guidelines, social best practices, community engagement standards, etc
• Identify social media trends and monitor sentiments to integrate VSCO into relevant community and industry conversations
• Actively pitch and execute innovative brand ideas across social media channels