Manager of Ad Revenue Reporting Automation, Roku
$107-161k
+ Equity
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
$107-161k
+ Equity
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 6+ years’ experience focusing on reporting, data and analytics within a GTM organization
- 6+ years’ experience with analytics and visualization tools
- A track record leading, managing and developing high-performing teams
- Expertise in business metrics and tying detailed data to business objectives
- Expertise in SQL and relational databases
- Expertise in Tableau or other equivalent visualization platform
- Skills in Python, R and/or other language for manipulating large sets of data
- A proven ability to synthesize details and translate requirements into internal customer-facing deliverables
- A history of eliminating manual, repeatable reporting tasks to drive efficiency and scale amongst teams
- A proven ability to work directly with sales teams and other teams, including demonstrated nuance in navigating complex multi-stakeholder environments
- Passion for advertising, notably OTT, with demonstrated proficiency in Programmatic
What the job involves
- The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems
- By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory
- This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management
- This role sits on the Revenue Analytics and Insights team within Revenue Operations
- Revenue Analytics and Insights uses data to evaluate the health of the Ad Revenue business, builds self-service dashboards and other reporting, and delivers insights to advance to stakeholders to advance the business
- The Manager, Ad Revenue Reporting Automation leads a team that automates the reporting that supports Roku’s global ad sales organization
- The team is responsible for building, scaling, and maintaining a dynamic portfolio of reports and dashboards that helps stakeholders understand key metrics and workstreams like revenue pacing, forecasting, pricing dynamics, and more
- The team works across a broad spectrum of personas and teams, including executives, Account Executives, and other functions within Revenue Operations, like Inventory and Pricing and Planning, to give them the tools and insights they need to be successful
- This position reports to the Director, Revenue Analytics
- Lead and further develop a team of analytics professionals
- Gather requirements from stakeholders to develop project plans for deliverables
- Optimize and automate the reporting portfolio that is used by the Revenue Insights team
- Work across teams to identify the KPIs that are most relevant to driving the business forward and develop the means to report on those KPIs in an automated, on-demand fashion
- Build and maintain analytics packages, in Tableau and other platforms, with a focus on self-serve user experience, interactivity, and dynamism
- Develop and execute a roadmap that allows the team to deliver and scale ahead of the ad sales organization
- Work with other stakeholders in Revenue Operations to optimize Roku’s data architecture to support scalable and flexible reporting and analytics
- Forge relationships with other analytics resources to develop best practices across teams
- Optimize the reporting portfolio and analytics packages for different personas, including executives, team leads, Account Executives, and other revenue-generating and supporting functions
- Define and execute the strategy to introduce new datasets and enrich existing datasets available for analysis
- Drive continuous process improvement through standardization to reduce errors and increase efficiency
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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