Senior Growth Copywriter, Kajabi

• A portfolio showcasing impactful, results-driven messaging, innovative thinking, and strategic campaign development across digital and performance marketing channels, with strong writing skills and attention to detail across various media
• 5-7 years of experience as a growth or performance-focused copywriter within an agency; in-house experience is a plus
• Proficiency in performance-oriented tools like Google Analytics, as well as collaboration tools (e.g., Figma, Adobe Creative Suite) to work closely with cross-functional teams
• Ability to work efficiently and proactively in a remote setting, with strong communication skills for effective collaboration
• Excellent writing skills, with a meticulous eye for detail and a willingness to experiment with copy variations for the best results
• Versatility in writing styles, from punchy headlines and engaging ad scripts to persuasive long-form copy optimized for conversion
• Solid understanding of how creativity and data intersect to achieve business objectives while meeting brand standards and aesthetics
• Commitment to hard work and collaboration, even under tight deadlines or on multiple assignments
• Clear and effective communication skills—written, verbal, and visual
• Optimism to think big and curiosity to explore new ideas and copy approaches in-depth
• Flexibility to work collaboratively one day and independently the next
• Ability to adapt quickly to new ideas, processes, and business challenges with enthusiasm

Desirable

• Kajabi is seeking a Senior Copywriter to join our in-house growth team. This team drives messaging and develops creative that boosts top of funnel traffic, drives product adoption, and fuels growth across all digital channels
• Reporting to our Creative Director and collaborating closely with our design and motion teams, you’ll help create and shape big-idea campaigns with strong messaging that resonate with our audiences
• Campaign Development: Write effective, clever copy that resonates with audiences and drives action across growth and performance marketing campaigns, including paid social, SEM, email, display, and content marketing
• A/B Testing and Optimization: Write and refine copy variations for A/B testing, analyzing results to identify the highest-performing messages and continuously improve conversion rates
• Data-Driven Copywriting: Leverage data and analytics to inform copy strategy, tailoring messages based on audience insights, performance metrics, and campaign objectives
• Audience Segmentation: Develop targeted messaging for different audience segments, tailoring copy to maximize engagement and resonate with specific demographics or psychographics
• Cross-Channel Consistency: Ensure a cohesive brand voice across all marketing touchpoints, adapting tone and style as needed for different channels while maintaining brand alignment
• Collaboration: Work closely with growth marketers, designers, editors, motion designers, and other stakeholders to execute creative strategies that drive acquisition, retention, and engagement
• SEO and SEM Strategy: Craft copy optimized for SEO and SEM campaigns, aligning with keyword strategy to improve search visibility and drive relevant traffic
• Landing Page Optimization: Write persuasive, action-oriented copy for landing pages, ensuring clear calls-to-action and user-centric messaging to improve on-page engagement and conversions
• Performance Analysis: Review and interpret campaign performance data to understand what’s working, using insights to refine and enhance future copy and messaging strategies
• Trend Monitoring: Stay up-to-date on industry trends, competitor campaigns, other brands’ work, platform updates, and emerging best practices in growth and performance marketing to keep content competitive and relevant
• Project Management: Manage multiple projects simultaneously, balancing deadlines and prioritizing tasks to meet fast-paced, performance-driven goals
• Brand Standards: Ensure all copy aligns with brand guidelines and maintains consistent voice and tone based on the channel
• Conversion-Focused Writing: Maintain a focus on writing persuasive, user-centric copy that encourages desired actions, whether it’s signing up, purchasing, or engaging with the brand
• Adaptability: Quickly adapt copy strategies based on real-time performance data, feedback, or changing business goals to stay agile in a dynamic environment

• Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc