Social & Content Director, Kraken
More information about location
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- 10+ years leading social and content strategy in fast-moving, highly competitive environments
- Proven success driving social strategy across complex product ecosystems - crypto experience a major plus
- Experience building and leading social teams from the ground up, including hiring, structure, workflows, and culture
- Deep knowledge of modern social publishing tools, listening and analytics platforms, and AI-driven content workflows
- Confident leading globally distributed teams and collaborating across regions, functions, and time zones
- Crypto never sleeps. Be willing to roll up sleeves and jump in, solve problems, and protect the brand when it matters most
What the job involves
- We’re seeking a chronically online, crypto-fluent leader to shape Kraken’s presence across the social and content landscape
- You’ll shape how Kraken communicates its mission, shows up for the community, and builds cultural relevance in a fast-moving, highly competitive space
- Social is where our brand ethos lives - educating, empowering, and onboarding the next wave of crypto believers
- We need someone who moves fast but thinks long-term: a strategic builder who thrives under pressure, leads with conviction, and knows when to go from zero to viral
- You’ll launch products that make noise, create ecosystem storytelling that stands out, and translate crypto’s complexity into content people actually want to share
- This role requires a creative self-starter with sharp instincts, strong execution skills, and a data-driven mindset
- Build and evolve a social and content strategy that drives engagement, traffic, and measurable product conversion across a diverse portfolio of Kraken products and sub-brands
- Lead multiple workstreams across products and sub-brands: aligning with stakeholders, removing blockers, and driving ideas from concept to launch with smart measurement and constant iteration
- Shape and protect Kraken’s narrative across all platforms, including a unified social playbook that defines tone of voice, brand behavior, and content standards worldwide
- Identify and scale into emerging channels, formats, and cultural touch points that keep Kraken ahead of the curve
- Lead, mentor, and empower a high-performing team of social media and community managers across global regions and time zones
- Drive operational excellence - onboarding new tools, workflows, and technology to maximize team speed, creativity, and agility
Application process
- This job is accepting ongoing applications and there is no application deadline
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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