Growth Marketing and Marketing Ops Team Lead, KNIME

Salary not provided

Salesforce

Hubspot

Senior and Expert level

Berlin

Analytics & AI for data management

Be an early applicant

Analytics & AI for data management

201-500 employees

B2BArtificial IntelligenceEnterpriseBig dataAnalyticsMachine LearningSaaSData AnalysisNo-Code

Be an early applicant

Salary not provided

Salesforce

Hubspot

Senior and Expert level

Berlin

201-500 employees

B2BArtificial IntelligenceEnterpriseBig dataAnalyticsMachine LearningSaaSData AnalysisNo-Code

Company mission

To build the most intuitive and widely-used environment for data science and give the community easy access to powerful capabilities.

Job

Company

Role

Who you are

You’re an experienced growth marketer with 6+ years of B2B SaaS experience. You have built growth marketing teams from scratch before, and enjoy setting some of the first processes, including (but not limited to): building or rebuilding lead or account-based scoring models, defining and optimising the lead funnel and critical conversion points, measuring channel performance, and building out nurturing programs
You’re both a strategic thinker, and an on-the-fly problem solver, not getting bogged down with details and keeping the big-picture in mind. You love leading scrappy teams and set a standard for experimentation, shipping early and failing fast, and supporting the ongoing skill development necessary in a modern marketing
We use HubSpot as our marketing engine alongside Salesforce, so relevant experience is a plus
Experience with third party vendors and agencies is preferred

What the job involves

You will lead our Growth Marketing team at KNIME, collaborating closely with our awareness, product marketing and events team within the Marketing department, as well as cross-functionally with customer care and product teams. Here’s what the job will entail:
Design and execute scalable marketing strategies to grow user adoption of all three products
(KNIME Analytics Platform, KNIME Community Hub, KNIME Business Hub)
Help develop and optimize the self-serve user journey from individual to team
Help lead the transition from SLG to PLG at KNIME, designing a process for delivering PQLs and refining our account-based scoring model
Continuously improve understanding of user segments (e.g., data scientists, business
Analysts, teams in specific industries)
Launch lifecycle, onboarding, re-engagement, and upgrade campaigns using email, in-app
Messaging, and other channels
Leverage the KNIME Community and Community Hub as a growth lever
Keep up with competitors’ GTM motions, pricing, packaging, and feature releases
Define, help instrument and track key metrics across the funnel
Own setup and maintenance of core marketing tools (e.g., Hubspot, RingCentral, etc.)
Lead a team of growth marketers, ops specialists, and a paid ads specialist
Provide user insights and feedback loops to the product team
Foster a culture of moving fast, experimentation, and continuous learning
Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position

Our take

AI training and data preparation have an accessibility problem, which is why KNIME has created a workflow platform that aids in building analyses for AI models. Using no-code technology, KNIME helps to upskill across various disciplines in an organisation by sharing insights from AI models across all wings of a business.

Effectively, KNIME makes AI monitoring and insights easy to use for the layperson, and this makes it a great foundational tool for building data applications and knowledge bases. What was once an exclusive endeavour has its boundaries opened up, helping more people engage with and learn how to use AI models across social media, finance and retail markets.

A 2024 growth equity investment from INVUS will be channelled into reaching new markets with its cloud analytics platform. Interestingly, though there was interest from other VCs, the company says it chose this partnership because it would not change the company's focus or open source philosophy.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (4.5)

Company

Company benefits

Flexible working hours
Learning & coaching
Sport programs
Language courses
Referral program
Stock options plan
Small stuff support
Afterwork events
Snacks
Health checkups

Company HQ

City, Zürich, ZH

Leadership

Michael Berthold

(CEO)

Previously Honorary Professor at Konstanz University and Director of Data Analysis at Tripos.

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