Senior Director of Customer Lifecycle Marketing, AlphaSense
Usage & Engagement
$192-235k
Market intelligence and search platform
Posted today
Market intelligence and search platform
1001+ employees
Posted today
$192-235k
1001+ employees
Company mission
AlphaSense's mission is to organise the world’s business information and leverage technology to enable companies to make smarter, faster, and more confident decisions.
Role
Who you are
- 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs
- Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments
- Experience partnering closely across Marketing, Customer Success, Sales, and Product
- Strong analytical skills with experience using product and behavioral data to inform strategy
- Executive presence with the ability to influence cross-functional leaders and drive alignment
- Experience with usage-based or consumption-based business models
- Familiarity with product-led growth principles and experimentation methodologies
What the job involves
- We are seeking an experienced lifecycle marketer to build and scale a new function accelerating customer growth for our consumption-based offerings. This role is ideal for a leader skilled in driving usage and engagement within an API-first environment
- You will define the strategy, operating model, and experimentation framework to boost feature adoption, expand consumption, and drive measurable revenue
- This role focuses on leveraging product and behavioral data, customer insights, and cross-functional collaboration to guide enterprise customers through feature adoption and expansion, creating personalized, scalable approaches for each integration
- You will partner with Marketing teams—including Product Marketing, Customer Marketing, Customer Education, and ABM—alongside Customer Success, Sales, Product, and Revenue Operations to establish a marketing model that accelerates time-to-value, increases consumption, and fuels long-term customer growth
- This is a unique opportunity to shape how marketing contributes to the success of AlphaSense’s next-generation of products
- Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings
- Establish repeatable and scalable processes, experimentation frameworks and success metrics
- Build the foundation for a high performing team as the function grows
- Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and facilitate coordinated orchestration with Customer Success teams
- Develop and implement lifecycle strategies that increase customer usage of AlphaSense’s offerings, with a focus on our API solutions
- Partner with cross-functional teams to leverage product data, customer health signals and behavioral insights to build enterprise lifecycle programs that increase long-term customer value
- Develop executive reporting and optimization strategies focused on metrics such as:
- Consumption-based revenue
- Product utilization
- Time-to-value
- Engagement with key capabilities
- Continuously optimize and consistently update programs based on measurable business impact and product innovation, ensuring relevance and accuracy
- Foster strong working relationships and a culture of accountability and shared ownership
Our take
Manual research can be a serious pain: financial analysts spend hours every week searching through PDFs one keyword at a time, just to find a single usable insight. To remedy this, AlphaSense has built a smart search engine that slashes research time for analysts, using thousands of sources and a semantic indexing layer that can effectively query finance-specific language.
As a disruptor and market leader in this field, AlphaSense has few direct competitors, being most closely compared to Wolfram Alpha or LexisNexis. It helps that its tools are undoubtedly effective and valued by knowledge professionals: the company counts about 85% of the S&P 100 as customers and is trusted by J.P.Morgan, Microsoft, Credit Suisse and Google, among other major enterprises.
Having raised a large amount of funding over 2022 and 2023, AlphaSense has moved quickly to double down on its expansion in European markets, opening an office in Berlin to support this. With 2024 seeing investment from Singaporean EDBI, it has now set its sights on the Asia-Pacific region. As business intelligence will remain key for enterprises as they compete for market share, AlphaSense is well-placed for additional future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
Jun 2026
$350m
LATE VC
Jun 2024
$650m
LATE VC
Total funding: $1.6bn
Company benefits
- Work from home opportunities
Company HQ
Union Square, New York, NY
Leadership
Jaakko Kokko
(Co-Founder & CEO)Co-founder of Silecs (materials used in the microelectronics industry).
Raj Neervannan
(Co-Founder & CTO)Experienced executive. Previously CTO at Mastek and ChoicePoint, and CEO at Framesoft. Has an MBA from Wharton.
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