B2B Marketing Lead, David Energy
$140-170k
+ Equity
Smart electricity for home & business
Open for applications
Smart electricity for home & business
21-100 employees
Open for applications
$140-170k
+ Equity
21-100 employees
Company mission
To create a power grid that runs on 100% clean energy.
Role
Who you are
- The ideal candidate is a generalist with experience in sales enablement, demand generation, and partnerships
- This person should also be strategic, business-minded, creative, and nimble
- Track record of building the B2B marketing or growth function at an early-stage startup
- Prefers the pace, uncertainty, and excitement of scaling an early-stage start-up
- 5+ years experience in B2B marketing strategy and execution
- Experience with a wide range of B2B marketing tactics, including but not limited to content marketing, demand generation, partnerships, social media, referral programs, and more
- Strong analytical skills to evaluate program + campaign effectiveness, including selecting + building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics
- Major plus: You have experience marketing to franchisees, multi-unit operators, and/or food & beverage and fitness business owners
What the job involves
- Reporting to the Head of Marketing, this role involves envisioning and executing a comprehensive growth marketing strategy aimed at acquiring franchisees and multi-unit operators
- You will begin as a strategist and individual contributor with the potential to grow your team in the future and support from outside contractors/agencies in the meantime
- Success in this role will be measured by increased awareness and understanding of our energy spend management platform, a rise in inbound leads, and faster sales cycles
- Demand Generation: Continue testing and developing our current strategy to scale our top-of-funnel efforts, increase B2B qualified leads, and support our sales-driven go-to-market motion
- Strategy Development: Build an integrated strategy across content marketing, organic and paid social, trade publication partnerships, events, Google Ads, and sales enablement
- Brand and Content: Partner with our Brand and Content Lead and Senior Product Manager to refine the B2B brand, messaging, and positioning in the franchise market
- Sales Enablement: Support the Sales and Business Development teams by creating sales collateral and enablement materials (with support from our Brand and Content team)
- Partnership Management: Develop and launch an partnership program targeted at energy brokers and franchise consultants
- Events: Drive the strategy and execution of trade shows, conferences, and networking events in partnership with our Event Marketing Manager
- Budget and Reporting: Work with the Head of Marketing to manage the budget forecast and reporting on all B2B marketing initiatives
Our take
David Energy is an electricity provider focused on clean energy for residential and commercial customers. It integrates smart devices like EVs, batteries and thermostats to optimize energy use, reduce costs, and reward conservation, making energy more efficient and environmentally friendly.
Founded in 2019, David offers energy management for businesses as well as services for homeowners with smart energy systems. By leveraging existing assets, the company helps stabilize the grid while maximizing renewable energy use.
Recently, the company raised substantial funding to expand its operations and scale its services. Supporting its mission to decarbonize the grid and make clean energy accessible 24/7, and ultimately, positioning the company to become a leader in the clean energy transition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 4 rounds)
Sep 2024
$23m
EARLY VC
Mar 2022
$20.5m
SERIES A
Total funding: $49.1m
Company benefits
- Group medical and dental insurance
- Flexible vacation/PTO policy
- 401k
Company HQ
Civic Center, New York, NY
Articles
Leadership
James McGinniss
(Co-Founder & CEO)Alongside David Energy, they are a Co-Organizer at DER Task Force. Previously Founded Texas Guadaloop where they served as the Team Lead. They also worked as an Engineer at Alba Energy.
Brian Maxwell
(Co-Founder & Board Member)Founder and CEO of Green Hydrogen International. They are also the Founder and Managing Partner at EastEdge Energy and NowSolar. Previously they worked as an Energy Policy Researcher at Cato Institute.
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