Demand Generation Manager, Crayon
Plus Equity
Market & competitive intelligence software
Job no longer available
Market & competitive intelligence software
21-100 employees
Job no longer available
Plus Equity
21-100 employees
Company mission
To provide enterprise and mid-sized businesses with a complete, real-time picture of what their competitors are up to - delivering valuable insights to key departments in a range of accessible formats.
Role
Who you are
- The ideal candidate will be a scrappy marketer who is comfortable wearing many hats — from writing ad copy one minute to optimizing web traffic the next
- This individual possesses the ability to successfully take programs from concept to execution
- They understand and are comfortable optimizing marketing program spend, developing creative marketing campaigns, and measuring leads to closed opportunities
- The ideal candidate is a data-driven marketer who looks to consistently iterate to improve performance
- Experience running a portfolio of high-quality lead generation and marketing programs; previous experience in a B2B SaaS startup preferred
- Demonstrated proficiency with multiple forms of demand generation, including but not limited to LinkedIn/Google Adwords, email, website optimization, and social media
- “Growth Hacking” mindset with the willingness and ability to creatively try new approaches and the quantitative discipline to measure these tests against known outcomes
- Team player attitude — comfortable providing strategy at a high level while simultaneously digging into the details
- Experience with ad networks such as Google Ads and LinkedIn
- Experience with using Salesforce and marketing automation platforms such as HubSpot or Marketo; HubSpot experience strongly preferred
- Strong analytical and quantitative skills to analyze and make meaning out of data and translate that into actionable changes
- Track record and a strong approach to optimizing various programs, testing new ways of executing and channels, and making decisions based on objective data to keep refining programs and investments
- Must have strong writing and copy editing skills, particularly as it relates to email, long form content, and web copy
- Ability to establish and manage priorities in a fast-paced environment
What the job involves
- This role will lead demand generation for Crayon with the goal of identifying, attracting, and nurturing qualified prospects
- This individual will report to the VP of Marketing
- Manage our inbound and advertising marketing programs, including email marketing, webinars, paid advertising, and event sponsorships
- Partner with content marketing to develop campaigns from ideation through execution; including, but not limited to, copywriting for various marketing channels (email, blog, social media, web, etc.)
- Partners with creative and product resources to create new marketing assets and/or update existing material
- Monitor and analyze performance against lead gen goals and over past performance and continually make and implement recommendations for optimization and ongoing growth
- Conducts frequent reporting and evaluation across campaigns to determine overall effectiveness, identifying areas of opportunity
- Identify new optimization tests and growth opportunities for additional investments
- Monitors trends, implements best practices and tests new techniques to drive customer acquisition
- Owns budget for paid programs, forecasting growth and performance. Sets and updates budget caps to ensure we’re pacing properly based on predetermined spend
- Pipeline Growth. In this role, you will be tasked with managing and optimizing campaigns to generate consistent pipeline growth
- Demo Request Volume. Through our inbound engine we’re consistently driving Crayon demo requests and are looking to steadily increase the number of demo requests per month/quarter
- Opportunities. Aligning with our sales team, we’re looking to increase opportunity quality and quantity to ultimately close more deals
Our take
While market insights are crucial for businesses seeking an edge over the competition, generating these insights in-house can be an expensive and time-consuming process, often leading to delays and unactionable data. This is why many companies outsource to market intelligence companies like Crayon.
Crayon offers a platform that provides real-time competitive insights, allowing its customers to track, understand, and react to market changes. The platform is used by thousands of users across hundreds of companies, including large enterprises such as Dropbox, Spotify, and Zendesk.
The company is seen as a main player in the competitive intelligence tools market, predicted to be worth $82 billion by 2027, alongside rivals such as Kompyte, Klue and Digimind. Funds raised by Crayon have enabled it to grow its customer base which gives it a sharper competitive edge in an increasingly crowded market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$22m
SERIES B
Feb 2019
$6m
SERIES A
Total funding: $32.9m
Company benefits
- Equity
- Medical
- Dental
- 401k
- Generous paid parental leave
- Take-what-you-need paid time off
- Inclusive culture
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Jonah Lopin
(Founder & CEO)Started as a Deloitte Consultant for almost 5 years before taking an MBA at MIT. Spent 5 years at HubSpot as VP of Customer Success before co-founding Crayon in 2014.
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