Senior Manager of Growth Marketing, Zappi
$115-130k
Consumer insights enterprise platform
Be an early applicant
Consumer insights enterprise platform
201-500 employees
Be an early applicant
$115-130k
201-500 employees
Company mission
To create brand, shopping, and advertising work that works for consumers.
Role
Who you are
- Experience in growth marketing, demand generation, or lifecycle marketing, preferably in a B2B environment
- Proven track record in generating MQLs through multiple channels, including email, and paid media
- Strong knowledge of email marketing, automation tools (e.g.HubSpot), and segmentation strategies
- Strong project management skills
- Hands-on experience with paid media campaigns across Google Ads, LinkedIn, and Meta
- Strong analytical skills with the ability to make data-driven decisions and optimize campaign performance
- Experience working cross-functionally with Sales, Customer Success, and Product teams
- Excellent written and verbal communication skills with a customer-centric approach
- Strong organizational and project management skills, with the ability to manage multiple priorities
What the job involves
- We are seeking a strategic and results-driven Growth Marketer to join our dynamic growth team, focusing on driving both new logo acquisition and customer expansion
- This role will support our Growth Motion by generating demand, crafting customer communications, and executing customer marketing strategies to increase retention and engagement
- You will also be responsible for optimizing email nurturing, segmentation, and demand generation efforts, while focusing on efficient and sustainable growth strategies
- This is a unique opportunity to contribute to net-new growth and expand existing customer relationships
- Develop and execute strategies to generate a consistent flow of Marketing Qualified Leads (MQLs) that meet both volume and quality targets
- Monitor and optimize customer demand generation channels and tactics to achieve MQL KPIs, driving both new customer acquisition and expansion efforts
- Own the customer email marketing strategy, including segmentation, nurturing, and automation, to drive engagement and move both new leads and existing customers through the funnel
- Design and implement lifecycle marketing campaigns that guide leads from awareness to conversion, ensuring a seamless customer journey post-sale and encouraging ongoing expansion opportunities
- Collaborate with cross-functional teams (Sales, Customer Success) to align on messaging, nurture content, and optimize campaigns based on their feedback
- Use customer data and insights to develop personalized messaging and create relevant touchpoints throughout both the buyer and customer journey, including post-sale engagement for retention and growth
- Influence expansion by leading the creation of tailored campaigns designed to engage key accounts, drive customer renewals, and accelerate revenue growth
- Collaborate with the sales and customer success teams to define target accounts and support ABM strategies
- Manage and execute cross-functional projects and campaigns, ensuring timely delivery and alignment with overall growth strategies
- Develop and execute strategies that nurture both new logos and existing customers to drive sustainable long-term impact and growth
Our take
Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.
In 2022, Zappi moved into a solely software-as-a-service business model and created Zappi Amplify TV, an insight tool for TV-advertising effectiveness measurement. This plus investment in new talent exemplifies how, like the demographics-focused industry they serve, Zappi is always prepared for change.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2022
$170m
GROWTH EQUITY VC
Feb 2019
$8m
EARLY VC
Total funding: $193.2m
Company benefits
- Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Generous hardware budget – get what works for you
- Support setting up your home office, if appropriate (chair + desk, etc)
- Wellbeing benefits such as free yoga and access to trained therapists / counselors
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
Company values
- Trust - We put trust in the people around us. We assume positive intent, lean toward principles rather than rules and empower others through psychological safety
- Truth - Transparency is our default. We are compassionately, courageously honest and value continuous feedback. Data informs our decisions, without being paralysed by analysis. We question the status quo and seek root causes
- Ownership - We do what we say we will do and take accountability for our actions. Issues are resolved directly over defaulting to escalations. Zappi’s success takes priority over individual agendas
- Ambition - Mediocrity isn't an option. We push ourselves and the people around us to achieve great things and to make bold decisions, quickly. We take risks, experiment, and learn
- Humility - We listen carefully before acting decisively. Decisions are made inclusively, and egos are always checked at the door
Company HQ
South Boston Waterfront, Boston, MA
Articles
Leadership
Steve Phillips
(CEO)Previously partner at Tuned In Research and Chairman at Tonic Insight.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Zappi
- Zappi's belief in inclusion means they’re building an organization of diverse individuals and helping brands eliminate cultural presumptions in their research.
Share this job
View 3 more jobs at Zappi