Performance Marketing Manager, Industrious
$95-105k
Eligible for an annual bonus calculated based on individual and company performance. Plus stock options
Coworking & private office space
Job no longer available
Coworking & private office space
1001+ employees
Job no longer available
$95-105k
Eligible for an annual bonus calculated based on individual and company performance. Plus stock options
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- The ideal candidate will have a strong background driving acquisition via Search & Social, while maintaining a keen eye for finding other new and exciting ways to bring qualified leads into an onboarding pipeline. This may include some of the following channels: Programmatic Media, Out Of Home, Direct Mail, and Audio
- 4+ years of experience managing paid search and social campaigns -- with hands-on keyboard experience in the Google and Meta platforms
- Prior management of a $5M+ annual budget for a fast scaling, high-growth business
- Experience reporting on campaign performance and generating actionable recommendations for optimizing campaigns
- Familiarity with Web Testing platforms (such as Intellimize, Optimizely, Hotjar, Google Optimize, Crazy Egg, VWO) with a track record of conceiving and implementing A/B tests
- Strong communication skills and comfort collaborating with cross-functional teams consisting of senior-level colleagues
- 4-year college degree is preferred, but not required
What the job involves
- We are seeking a seasoned Performance Marketing Manager to join our dynamic team at Industrious. In this role, you will lead the day-to-day execution of our Paid Search and Paid Social campaigns, in addition to other acquisition marketing tactics. The role will combine "hands-on-keyboard" campaign execution with the ability to strategize and optimize performance marketing campaigns that feed our sales funnel
- What sets this role apart from other “Performance” or “Acquisition” roles in the marketplace is that we believe building demand for our business feeds our acquisition engine so you will have the opportunity and be empowered to expand outside of channels and tactics that are traditionally pure-play acquisition or search
- Reporting directly to our Senior Manager of Performance Marketing, you’ll work closely with local operations teams in our 60+ markets across the US to optimize spend to suit business needs. You’ll also have oversight and management into our growing international footprint, giving you the chance to work with global stakeholders with abundant internal visibility
- Oversee and optimize Paid Search & Social campaigns across the US and International Markets, incorporating advanced analytics and reporting frameworks
- Develop and execute performance marketing strategies including the implementation of deep data analysis and construction of comprehensive reports
- Utilize insights from detailed reporting to identify trends and optimize strategies for the maximum impact on marketing objectives
- Deliver consistent weekly and monthly performance presentations for Leadership, Sales, and Marketing teams
- Assume a pivotal role in evaluating and implementing new acquisition channels, including Direct Mail, Digital Out of Home, and Digital Audio
- Efficiently manage and allocate market-specific US budgets, ensuring optimal distribution of funds across various channels and campaigns, providing transparency and accountability to the Finance team
- Lead the strategy for market-specific Search and Social campaigns in EU/UK markets and guide decisions and improve conversion rates
- Exhibit a strong and informed perspective on Landing Page optimization – both in terms of testing and design – within our Conversion Rate Optimization (CRO) framework
- Work alongside our Marketing Operations teams to optimize lead flow journeys via Hubspot
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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