Customer & Product Marketing Manager, Adthena
Competitive intelligence platform for paid search advertising
Job no longer available
Competitive intelligence platform for paid search advertising
101-200 employees
Job no longer available
101-200 employees
Company mission
To revolutionise search marketing through “Unrivalled Competitive Clarity”.
Role
Who you are
- Proven experience in customer and product marketing, preferably within a SaaS or digital marketing environment
- Strong understanding of Google Ads and paid search strategies
- Proficiency with HubSpot, Pendo, and ideally Planhat
- Excellent written and verbal communication skills
- Ability to work cross-functionally with Product, Sales, Customer Success & Account Management teams
- Strategic thinker with a data-driven approach to decision-making
- All Adthenians are expected to align closely with our ‘Core Values’:
- Get Shit Done: We're big on taking action, owning our challenges, and finding solutions
- Freedom with Responsibility: We take charge of results to recognition. We know that our hustle not only moves the needle for the company but also sets us up for personal success
- Deliver Remarkable Quality: We care about exceeding expectations in the work we do and aim to always do our best work as individuals and as a team
- Smart & Always Improving: We strive daily to expand our knowledge and become better at what we do
What the job involves
- The Marketing Team is the creative engine driving our brand, storytelling, and growth
- We are a passionate and innovative group of marketers dedicated to positioning Adthena as the global leader in search intelligence
- Every campaign, piece of content, and strategy we craft reflects our mission to empower businesses with actionable insights that fuel their success
- As Customer & Product Marketing Manager, you will drive customer engagement, product adoption, and go-to-market success at Adthena
- In this exciting cross-functional role, you'll lead targeted campaigns across email, in-app (via Pendo), and blog content to announce new product releases, support lifecycle journeys, and surface customer success stories
- You'll manage our monthly product newsletter, coordinate Customer Advisory Board sessions, and create compelling in-app experiences
- With experience in Google Ads, HubSpot, and ideally Planhat, you’ll play a key role in turning product momentum into customer value, helping teams across CS, Sales, and Product stay aligned and informed
- Collaborate with Product and Marketing teams to plan and execute GTM strategies for new product releases (e.g., Ask Arlo, Search Performance Score, Brand Activator updates)
- Develop targeted communications across email, in-app messages, login page promotions, and blog content to announce new features and benefits
- Manage the creation and distribution of the Exact Match Newsletter via HubSpot, highlighting recent product updates, upcoming alpha programs, CAB invitations, and relevant industry news
- Work with Sales and Customer Success teams to identify and develop compelling case studies that showcase the value delivered to customers and agencies
- Publish and promote these stories on the website and through sales enablement materials
- Design and implement an 18-month content strategy segmented across the customer lifecycle using HubSpot and Pendo
- Develop onboarding materials for months 1–3 and introduce advanced features and reports in subsequent phases to drive continuous engagement
- Coordinate with Product Managers to prepare content for quarterly CAB sessions
- Lead 3-hour Zoom meetings, capture key takeaways, and share insights with the Management Team to inform product strategy
- Create engaging in-app guides, videos, and illustrations to help customers understand and adopt new features
- Segment content by audience type or specific application areas to enhance relevance and effectiveness
- Develop and distribute segmented surveys via HubSpot and Pendo to assess renewal sentiment, product satisfaction, and feature feedback
- Analyse results to inform product development and customer success strategies
- Reporting to: Ashley Fletcher, CMO
Application process
- Interviews: 4 stages, totalling around 3.5 hours over 2 weeks
- Start Date: ASAP
Salary benchmarks
Our take
Adthena’s products help marketers target and reach consumers that matter the most to their business according to their business objectives.
Adthena works with more than 250 clients across 18 different business sectors, including finance, education, gaming, automotive and technology. Customers include household names like Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo.
Its products are also used by marketing specialists like GroupM and channel-specific paid search experts like iProspect, which is a good sign that its product is high value add.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2019
$5m
EARLY VC
Mar 2019
$14m
SERIES A
Total funding: $23.3m
Company benefits
- Remote-Friendly
- Untracked annual leave
- Flexible working environment
- Receive stock options. Our employees do incredible work, so as we grow everyone shares the rewards
- Family care package (6 months fully paid maternity & 2 months paternity cover)
- Home Office Stipend
- Training & career development pathway
- Great culture- helping all employees to learn, grow and develop their skillset
- Join a company with an extremely fast growth trajectory. (We’ve now got three offices globally and we don’t plan to stop there!)
- WeWork office- Shoreditch location
- Free pair of trainers when you join (you choose what ones you want)
- Lots of social activities to join in; Regular off-sites, bake-offs, office table tennis tournaments and much more!
Company HQ
City of London, London, UK
Leadership
Ian O’Rourke
(Board Member)Previously founded Treeview Estates, a 150 home retirement village outside of Sydney, and Oovie, a company that became Australia’s largest DVD kiosk operator before being acquired by Hoyts, the country’s top entertainment group.
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