Performance Marketing, Kalshi
$100-200k
+ Equity.
Trading platform for future event outcomes
Open for applications
Trading platform for future event outcomes
21-100 employees
Open for applications
$100-200k
+ Equity.
21-100 employees
Company mission
To allow people to capitalize on their opinions and hedge risks that relate to their everyday lives.
Role
Who you are
- A scientist at heart who is maniacally disciplined and obsessive about experimenting. A big plus if you're also creative and have crazy ideas
- You'll thrive in this role if you deeply care about what you produce, you want ownership and freedom (we're low on process and BS politics), know how to be scrappy and finesse your way around the world, and thrive in a (ridiculously) fast-paced environment
- 3+ years of experience in performance marketing, digital marketing, or a similar role (this is not necessary)
- Proven track record of driving growth and user acquisition for online products
- Strong analytical skills and data fluency
- Proficient with Facebook/Instagram, Google, Twitter, and Tiktok
- Excellent judgment on task prioritizations
- Growth mindset, with a high slope and eagerness to lean
- Love of the craft: you genuinely care and put your all into your work
- Can ship at incredible speed (very simple)
- Bonus: have worked in the gaming industry before
What the job involves
- We are building a novel asset class while scaling up a marketplace for people to trade it (the exchange)
- As with all meaningful inventions, mass adoption requires value prop refining, education, and trust building
- Scaling a new asset class requires both creativity (art) and hardcore discipline (science)
- We are building our growth team, a cross-functional team of artists and scientists to tackle the uncharted territory of scaling events trading
- As one of the first dedicated performance marketers on the team, you'll help shape and structure our paid growth strategy by refinding and iterating our value props and messaging in
- We are an incredibly content-rich platform: we have over 500 markets and a market for any trending topic out there (Sam Altman leaving OpenAI, Fed cutting rates, Oscars, Biden Approbal, etc.)
- We are looking to build a dynamic growth machine that capitalizes on trends and viral markets on a weekly basis
- Lead, iterate, run, and maintain all paid growth efforts, including FB/Instagram, Twitter, and Tiktok
- Run our AdWords bidding strategy (with a goal to improve our SEO)
- Establish disciplined end-to-end tracking for our funnel based on different channels
- Improve customer attribution and refine our understanding of customer segments
- Test and iterate on our messaging and value props
- Efficiently scale and manage our paid spend budget (5 to 7 figures)
- Develop creatives and visuals in collaboration with design
- Create market-specific campaigns targeted at the right audiences (economics, Oscars, tech, AI, etc.)
- Leverage AI to develop personalized campaigns (why not)
- Be bold, make big bets, and have fun
Our take
Despite there being a broad choice of investment models, traders have not traditionally been able to invest in the outcomes of future events. Kalshi, as the first federally regulated exchange where users can invest, trade and essentially "bet" on future outcomes, sets out to change this.
The company has launched a unique asset class called "event contracts", where investors can buy simple yes or no contracts based on whether an event will happen or not. Since gaining federal regulation, Kalshi has begun adding expertise in key areas, hiring Google’s Phil Bogle as Director of Engineering and former Nadex CEO Timothy McDermott to the Board of Directors.
The key to the company's future will be maintaining trust with users through transparency, particularly on how more complex or ongoing ‘wagers’ are settled. The team has been backed with funding from Sequoia Capital, who have most likely gauged how valuable the opinion data collected on the site could be to market and political researchers - although the CFTC's reluctance to approve betting on US elections has presented a block in the road for Kalshi's plans to add "the outcome of congressional elections" to its asset options.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2021
$30m
SERIES A
Mar 2019
$0.2m
SEED
Total funding: $30.2m
Company benefits
- Work from home opportunities
Company values
- We are a group of people who work hard and get things done
- Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out
- We think of Kalshi as a family bound together by our mission: we believe that this is the best (and most fun!) way to work
Company HQ
SoHo, New York, NY
Articles
Leadership
Luana Lopes Lara
(Co-Founder)Studied Computer Science at MIT. Researcher at MIT in the Media Lab and later the Computer Science and Artificial Intelligence Laboratory. Worked as a Quantitative Trader at Five Rings Capital and Citadel Securities. Most recently she was a Researcher at the MIT Brain and Cognitive Science Centre.
Tarek Mansour
(Co-Founder)Studied Electrical Engineering and Computer Science at MIT. Started off working in finance, as an Analyst at Audi Capital and Goldman Sachs. Was a Quantitative Trader twice at Five Rings Capital and Citadel Securities.
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