Senior Frontend Software Engineer, Kraken

• 5+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript
• Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer
• Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems
• Experience working across multiple teams and codebases to implement consistent tracking strategies
• Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices

Desirable

• The Growth Insights team is responsible for building a scalable, well-integrated, and governed analytics ecosystem that enables Kraken’s Growth and Platform teams to make data-driven decisions with confidence
• Our mission is to ensure that marketing, product, and business analytics data is accurate, reliable, and actionable, allowing us to optimize attribution, performance tracking, and user interactions across our ecosystem
• We collaborate closely with Engineering, Product, Marketing, and Data teams to audit, enhance, and streamline event tracking, improve attribution accuracy, and optimize our MarTech stack
• Our work ensures that analytics tracking is transparent, maintainable, and aligned with best practices, while enabling other teams to confidently make data-driven improvements to Kraken’s user experience
• As a Frontend Engineer on the Growth Insights team, you will be the driving force behind our analytics tracking, attribution models, and event data governance
• You will play a key role in optimizing how data flows through our extensive MarTech infrastructure, ensuring we capture, process, and report on key user interactions, marketing performance, and A/B tests with accuracy and reliability
• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency, reducing duplication, and enabling high-quality data collection across Kraken’s frontend platforms
• Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that detect and prevent data issues proactively
• Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts
• Collaborate with Data Engineering and Analytics to ensure event data is aligned with our source of truth and supports reliable decision-making
• Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights
• Improve event and attribution modeling, enabling more accurate insights into user journeys, marketing performance, and product engagement
• Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture
• Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed

• This job is accepting ongoing applications and there is no application deadline
• Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution