Principal Product Marketing Manager, LegalZoom
$141.8-226.8k
More information about location
Online legal advice platform
Be an early applicant
Online legal advice platform
1001+ employees
Be an early applicant
$141.8-226.8k
More information about location
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 10+ years of marketing experience, with at least 7 years specifically in Product Marketing
- Experience driving nationwide campaigns, communications, go-to-market initiatives, and revenue
- Experience applying customer and market research to drive world-class marketing strategy
- Experience with A/B testing, tracking KPI’s, interpreting results, and driving go-forward next steps
- Experience partnering on business and product strategy, development timelines, and processes
- Experience optimizing workflows and tasks by leveraging AI as a power user
- Excellent communication skills (written and verbal), comfortable presenting to executives
- Strong experience writing briefs for channel and creative teams
- Success working with cross-functional teams including product, business development, creative, sales, legal, finance, operations, customer service and quality assurance teams
- Experience working in fast paced environments, navigating ambiguity, and adjusting to scope and timeline changes quickly
- Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
- Bachelor’s degree required; MBA or higher degree preferred
What the job involves
- LegalZoom is seeking a strategic, high-impact Principal Product Marketing Manager to serve as a pivotal driver within the PMM leadership team
- In this role, you will be responsible for the vision and orchestration of our most ambitious growth initiatives, bridging the gap between innovative tech and professional services
- You will act as the primary GTM architect for "0 to 1" product launches, transforming commercialization ideas into high-revenue engines, while fortifying and scaling our subscription core across Compliance and professional services
- As a Principal, you will not only drive the B2C and B2B acquisition strategy, but you will also pioneer the next era of product marketing operations by supporting the development of agentic AI workflows and prototypes
- You will be a trusted cross-functional partner to Product and Marketing leadership, ensuring that LegalZoom continues to deliver world-class positioning, results-driven campaigns, and a relentless focus on the customer experience
- Establish positioning, packaging, and pricing for your business portfolio
- Develop commercialization and campaign opportunities to meet or exceed business goals
- Lead go-to-market strategies in close collaboration with channel partners to support product launches and drive conversions and revenue
- Test into net new activations to deliver on additional revenue opportunities for your business lines
- Drive the development, delivery, and optimization of marketing claims, messages, and content to be included as part of integrated marketing campaigns and within product experiences
- Own the end-to-end business customer journey, delivering a delightful experience that ensures a long-term relationship with LegalZoom
- Understand the competitive landscape – be an expert on our competition and how competitors position themselves with commercialization, claims, messaging, and product experiences
- Monitor business health, trends, and changing needs to develop actions plans for your segments
- Serve as a strategic partner to Product Management leadership, influencing product strategy, testing, research, and roadmaps
- Own market research projects for your portfolio to better understand the market and gather intelligence to help inform pricing, product features and benefits, messaging, and GTM strategy
- Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, PR, Engineering, and Legal to ensure a best-in-class customer experience
- Spearhead agentic workflows and AI prototypes to streamline PMM research, automate administrative tasks, and enhance the overall efficiency of the GTM engine
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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