Demand Generation Manager, Attest
£55-65k
+ Equity
Salesforce
Junior, Mid and Senior level
London
2-3 days a week in office (Liverpool Street, London)
Making consumer research simple
Posted today
Making consumer research simple
21-100 employees
B2BProductivityBig dataMarketingAnalyticsMarket researchSaaS
Posted today
£55-65k
+ Equity
Salesforce
Junior, Mid and Senior level
London
2-3 days a week in office (Liverpool Street, London)
21-100 employees
B2BProductivityBig dataMarketingAnalyticsMarket researchSaaS
Company mission
Making it simple and fast to uncover opportunity with consumer data.
Role
Who you are
- 2 to 5 years in a growth, demand generation, or marketing operations role at a B2B SaaS company
- Proven ability to write compelling outbound copy: you understand what gets opened, what gets replied to, and why
- Hands-on experience with AI outbound or sales automation tooling and a clear view on how these tools should be used well
- A systems mindset: you think in processes, not one-off campaigns, and you’re energised by building infrastructure others will use
- Comfort working with intent data and account signals to prioritise outreach and personalise at scale
- Experience connecting outbound tooling to Salesforce or HubSpot, with an understanding of how pipeline attribution works
- Ability to balance speed with rigour: you can move fast, but you measure what matters and iterate based on evidence
- Strong cross-functional instincts: comfortable working alongside Sales, RevOps, and Growth without needing heavy process to get things done
- Demonstrated experienced of building with AI outbound tooling, not just sequences but designing the system (e.g. prompt logic, data inputs, signal routing) and how it all connects
- Proven ability to write effective AI prompts for outbound copy; you can show that you know how to get consistent, on-brand outputs and how to iterate prompts based on what’s performing and what isn’t
- Demonstrated contribution to evaluating and selecting tools in the outbound space, and ability to offer a view on what tradeoffs matter for a B2B motion
- Experience using intent data and account signals to decide who to reach out to, when and why; building the logic that connects signal and sequence
What the job involves
- This role exists to build Attest’s AI-native pipeline generation capability
- At Attest, we’re revolutionising how global brands like Unilever, Netflix, and Bloomberg turn consumer insights into competitive advantage, and we believe the way we generate pipeline should be just as forward-thinking as the product we’re selling
- We’re looking for a Demand Generation Manager to join our Growth team and own this from day one
- Outbound pipeline generation is being rebuilt around AI-native tooling, and we want someone who sees that as the opportunity, not the risk
- You’ll be the person who figures out how AI outbound tooling can become a real, scalable channel for Attest, not just a sequence tool, but a system that reaches the right accounts with the right message at the right moment across every stage of the funnel
- You’ll combine strong messaging instincts with a systems mindset, building the infrastructure, iterating on the copy, and working closely with Growth and Sales to turn output into pipeline
- You’ll become an expert in our domain and use your skillset and experience to write and test outbound messaging across every stage of the funnel, from cold top-of-funnel awareness through to re-engagement and expansion plays
- Develop a library of ICP-specific messaging variants, grounded in Attest’s value proposition and the specific pain points of each audience segment
- Use signals including intent data, behavioural triggers, and firmographic changes to make outreach feel relevant rather than automated
- Run structured A/B tests on subject lines, hooks, CTAs, and sequence structure, and feed learnings back into the system
- Map and activate the funnel stages where AI-driven outreach can add the most value: net-new pipeline, deal nurture, stalled deals, expansion signals, and lapsed customers
- Work with the Head of Growth Marketing to align AI outbound with paid, content, and lifecycle channels so that outreach feels like part of a joined-up experience, not a parallel track
- Partner with Sales on handoff quality, making sure meetings booked through AI outbound are well-qualified and arrive in the right context
- Treat every campaign as an experiment: define the hypothesis, measure the right things, and document what you learn
- Stay close to what’s changing in AI outbound tooling and bring a point of view on where the stack should evolve
- Build playbooks that can be handed over, scaled, and potentially extended to other teams or markets in the future
- Own the design, build, and iteration of Attest’s AI-powered outbound system, expanding to new tools and channels as the capability matures
- Define the infrastructure: ICP profiling and data sources, signal sources, sequencing logic, and how the system connects to Salesforce and the broader GTM stack
- Create a repeatable operating model for AI-driven outreach that can be scaled and improved without depending on manual effort or headcount
- Work with Revenue Operations to ensure pipeline sourced through this channel is accurately tracked, attributed, and reported
- Own something genuinely new: There is a baseline playbook but you’ll have real autonomy to optimise, build and scale this new demand gen channel for Attest
- AI-native from day one: You’ll be working with tooling that is changing the economics of pipeline generation, not retrofitting AI onto old processes
- A short path from execution to impact: The pipeline this role generates feeds directly into Attest’s commercial targets. The work is visible and the results are measurable
- A strong platform to build on: You’ll have access to real ICP data, a clear value proposition, and tight alignment with Sales and RevOps from the start
- Room to grow: As the channel matures, so does the scope. This is a role that grows with the person in it
Salary benchmarks
Our take
Businesses are constantly seeking new ways to understand trends, grow in new markets, and explore innovations. However 99% of the questions businesses would love to explore go unanswered.
The steps required to launch a survey have typically been cumbersome. Attest have built a platform that is self-serve, and allows companies to ask targeted questions from a wide range of audiences.
The traditional research market is worth $76 billion, and yet it only serves a fraction of those who would benefit from fast and reliable consumer insights.
Attest is currently focused on larger customers such as Heineken, Boots, Samsung. They are also seeing demand from smaller players such as Monzo and Nutmeg, showing the size of the opportunity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Oct 2021
$60m
SERIES B
May 2020
$15m
EARLY VC
Total funding: $95.2m
Company benefits
- EMI share options in the company so that as the business succeeds, so do you!
- Benefits to support your career development and growth, including a career growth and development budget of £/$250 We’ll even give you £300/ $300 to set up your home office
- We offer benefits that support your physical and mental health. These include enhanced sick pay, and access to private and therapy through Spill
- Family-friendly policies from your first day of employment, such as enhanced parental leave with primary careers receiving 18 weeks fully paid leave and secondary careers receiving 4 weeks full pay. We also have a fertility treatment and family support policy which include paid leave for those going through treatment and their partners. Should the worst happen, we have a pregnancy loss policy with paid time off to support you through this time
- Spend up to 1 paid day per quarter – Give back days – giving back to your community or supporting your favourite charity
- An open, inclusive and supportive team where everyone is valued and all ideas and suggestions are welcomed
- 25 days paid holiday per year, increasing to 26 after 3 years service and 27 after 4 years service. This is in addition to local public holidays and an additional average of 2 days off during the festive season. You can also take one month's fully paid sabbatical after 4 years service
- To help you save for your retirement, you’ll be auto-enrolled to our group pension plan through Penfold when you join. You can maximise your pension contribution through the salary sacrifice scheme
- Work from anywhere – spend up to 20 days per year working abroad +/-4 hours from London
Company values
- Outcome Focused
- Embrace The Future
- Win together
Company HQ
London, UK
Articles
Leadership
Todd Latham
(CEO)Todd joined Attest in 2024 and he brings more than two decades of customer, product and marketing leadership experience at trailblazing brands including Microsoft and American Express.
People progressing
Alyssa joined Attest in 2020 as a Product Manager and after multiple promotions is now leading the function as Product Director.
Graham joined Attest in 2022 as a Sales Development Representative in the New York office, after 11 months was promoted to a Senior Sales Development Representative and was then quickly promoted to Account Executive.
Sam joined attest in 2019 and has progressed from a Client Experience Executive, to Head of Consumer Research to Director of Consumer Research to VP of Customer Success.
Diversity, Equity & Inclusion at Attest
Emily Meiklejohn (Talent Lead )
- We actively embrace and value all perspectives and strive towards making our workplace diverse and our processes fair, equitable and free from bias.
- Examples of reasonable adjustments could include, more time for a task, asking for captions to be switched on during a video interview or asking for your interview to take time at a particular time of day because you are fasting, need to pray, take medication, need to do the school run or eat at a certain time. This list is not exhaustive so please get in touch to discuss any adjustments that you may need.
- We’ve adopted a hybrid working approach, where employees split their time between the office and their home / alternative place of work. You can find out how this works in practice by reviewing our Life at Attest Blog post: https://www.askattest.com/blog/life-at-attest/hybrid-and-flexible-working-at-attest
- We have a wide range of benefits designed to meet the diverse needs of our employees. We review our benefits annually as we understand that people's preferences may change.
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