Enterprise Account Director, AnyRoad
North America
Experiential marketing platform
Job no longer available
Experiential marketing platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To enable businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI.
Role
Who you are
- This role requires a strategic thinker with strong communication skills, a customer-first mindset, and a proven track record of success in managing enterprise-level accounts in a SaaS environment
- Experience: 6-8+ years of account management, account executive or customer success experience, with a focus on enterprise accounts in the SaaS or marketing technology industry
- Track Record: Demonstrated success in achieving or exceeding revenue growth and retention goals within a quota-carrying role
- Industry Knowledge: Familiarity with experiential marketing principles, customer engagement strategies, and data-driven marketing practices is highly preferred. Specific knowledge of or previous work experience with alcohol and CPG brands is a plus
- Strong communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels
- Excellent analytical and problem-solving abilities, with a knack for identifying strategic opportunities
- Proficiency in using CRM software (e.g., Salesforce), analytics platforms, and other sales enablement tools
- Mindset: Results-driven, customer-focused, and proactive in identifying challenges and opportunities
- Education: Bachelor’s degree in Business, Marketing, or a related field
What the job involves
- As an Enterprise Account Manager at AnyRoad, you will play a critical role in managing and expanding relationships with our most valuable enterprise clients
- You will be responsible for driving revenue growth, maximizing customer retention, and delivering strategic value to our partners
- Leveraging your expertise in account management and knowledge of alcohol/CPG and consumer behavior trends, you will act as a trusted advisor to our clients, helping them unlock the full potential of AnyRoad's experiential marketing solutions
- Client Relationship Management: Build and maintain strong, long-lasting relationships with enterprise clients, serving as their main point of contact and trusted advisor
- Strategic Planning: Develop and execute account plans tailored to each client’s business objectives, ensuring alignment with AnyRoad’s value proposition
- Revenue Growth: Identify opportunities to expand usage and adoption of AnyRoad’s platform within existing accounts, driving upsells, cross-sells, and renewals
- Customer Advocacy: Act as the voice of the customer internally, providing insights and feedback to product development, marketing, and leadership teams to influence strategy and product roadmap decisions
- Data-Driven Insights: Leverage AnyRoad’s analytics tools to provide clients with actionable insights and recommendations to optimize their experiential marketing strategies
- Collaborative Leadership: Work cross-functionally with Sales, Customer Experience, and Product teams to ensure seamless onboarding, adoption, and satisfaction for your accounts
- Performance Metrics: Meet or exceed quarterly and annual revenue retention and expansion targets
Our take
AnyRoad is a data and insights platform helping brands scale smart experiential marketing efforts. Whilst originally focused on helping brands track the impact of real-world marketing events, it has swiftly adapted its model to cover online and hybrid marketing events as well, providing accurate in-depth analysis on experiential marketing strategies and customer engagement.
As more brands switch to this form of marketing - forming bonds with customers through experiences rather than direct advertising - AnyRoad has reaped the benefits of being a first mover in this space. With a customer base that exceeds 200 customers including the likes of Beam Suntory, Nestlé and Unilever, it has a formidable head start against newer rivals entering this space.
AnyRoad's biggest strength is perhaps its willingness to experiment. As experiential marketing becomes more widespread, verticals such as Web3 have opened up. As community engagement is key to organizations working in this space, AnyRoad offers a powerful means to bring communities off Discord and into real-world spaces such as conferences and sales events.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$47m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $69.4m
Company benefits
- Equity and 401(k) plan
- Flexible Time Off
- Health & Dental Plans
- One medical Membership
- Dog-Friendly Office
- Work from Anywhere
Company HQ
SoMa, San Francisco, CA
Leadership
Jonathan Yaffe
(Co-Founder & CEO)Former Board member at ZeroGap NGO and Co-founder of Mirai Institute and KAIS International School. BA in Neuroscience from Berkley.
Daniel Yaffe
(Co-Founder & COO)Founder and former author at Drink Me magazine. Former Producer and Creative Director at Open Content Media. BA in International Development from Berkley.
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