Senior Product Manager, Warner Bros Discovery
Revenue & Growth
$112-208k
Office located in Hudson Yards, NY
Entertainment company
Open for applications
Entertainment company
1001+ employees
Open for applications
$112-208k
Office located in Hudson Yards, NY
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- The ideal candidate has an understanding of direct-to-consumer subscription businesses and has experience developing products, features and experiences that drive customer acquisition and engagement. If you have a customer centric mindset, thrive in a collaborative environment, are data driven and work with sense of urgency – then this is a great role for you
- 4+ years of experience in product management at consumer-focused companies, with a preference for candidates with direct-to-consumer subscription experience
- Extensive experience with product management best practices including techniques for identifying customer needs, hypothesis-driven roadmaps, prototyping, AB testing and user-centered design
- Experience with the full product lifecycle, from initial concept and product discovery to launch and product optimization
- Experience using data and user research (e.g., engagement metrics, customer satisfaction scores, user surveys, web analytics) to inform product strategies
- Track record of working closely with diverse stakeholders to implement complex initiatives
- Excellent interpersonal, written and verbal communication skills
What the job involves
- CNN is looking for a Senior Product Manager to join our Revenue and Growth Product team. As a Senior Product Manager on the Revenue and Growth team you will be responsible for exploring new direct-to-consumer subscription products for CNN and for building features and capabilities to grow our registered user audience.
- You will work closely with our partners in engineering, product design, analytics and marketing to develop products and user experiences that drive customer acquisition and engagement throughout the user journey. The growth of CNN’s digital business is a core element of WBD’s long-term strategy, and you will be part of the team that is driving this digital revenue growth
- Roadmap. Help develop the subscription product roadmap for the Revenue and Growth product team. Partner with stakeholders to identify growth opportunities based on user needs and company goals, and translate opportunities into clear, prioritized, actionable product requirements
- Execution: Create user stories, manage a backlog and work closely with our engineering team to ensure they understand product requirements and that the team is continuously launching new features and functionality that address user needs and grow revenue
- Product Discovery and Experimentation. Support product discovery and experimentation for your product. Help guide the A/B and multivariate testing roadmap and align cross functional teams on experimentation goals
- Data-Driven Decision Making. Use qualitative and quantitative data to develop a deep understanding of how users engage, what matters to them and their pain points, and use these insights to inform your product strategy
- Metrics: Partner with data and analytics team to define, report on and manage KPIs for customer growth, engagement and monetization
- Communication: Communicate product roadmap, rationale for product decisions and progress on product initiatives with stakeholders
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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