Marketing Operations Manager, Brightwheel
$98-150k
Offers Equity
Online platform for early education management
Open for applications
Online platform for early education management
501-1000 employees
Open for applications
$98-150k
Offers Equity
501-1000 employees
Company mission
To improve education for young children, given the vital importance of early education for later life.
Role
Who you are
- 5–7 years of total experience, including 3+ years in Marketing Operations for a B2B SaaS organization
- Proven success managing and optimizing marketing automation and CRM platforms, with required experience in HubSpot, Salesforce, and Chili Piper
- Experience implementing data flows between systems and building marketing-to-sales attribution models
- Strong analytical and technical skills — comfortable working in BI tools
- Demonstrated ability to translate complex data into actionable business insights
- Track record of cross-functional collaboration and influence across Marketing, Sales, and Operations
- Excellent communication, documentation, and stakeholder-management skills
What the job involves
- Brightwheel’s marketing operations team is the backbone of our go-to-market engine
- As our Marketing Operations Manager, you’ll own the tools, data, and processes that power every campaign and every customer journey
- You’ll work cross-functionally to scale systems, streamline operations, and enable smarter, faster growth—helping us reach more educators and families nationwide
- You have a strong analytical foundation, excellent project-management skills, and a curiosity that drives you to continuously improve how things work
- You value collaboration and take pride in being the “engine” that makes marketing run smarter and faster
- Own and optimize Brightwheel’s marketing technology stack (HubSpot, Salesforce, Chili Piper, and related tools)
- Build and maintain automation workflows for lead management, campaign tracking, scoring, and routing
- Partner closely with Demand Gen, Lifecycle, and Sales Ops to ensure smooth handoffs and accurate reporting across the funnel
- Develop dashboards and insights that measure marketing performance, pipeline contribution, and ROI
- Drive data quality initiatives and establish governance best practices across marketing systems
- Collaborate with SysOps and Data teams to align technical infrastructure and attribution models
- Lead quarterly planning and goal-setting processes to operationalize marketing OKRs
- Support campaign execution through documentation, enablement, and scalable processes
Our take
Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.
As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Brightwheel's platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.
Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. It was quick to adapt to school closures too by offering distance learning capabilities and health testing. And on top of this, it also caters to childcare in lower-income areas with a freemium model. Making its a go-to platform for early education.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$55m
SERIES C
Oct 2018
$21m
SERIES B
Total funding: $88.8m
Company HQ
Financial District, San Francisco, CA
Leadership
Dave Vasen
(Founder & CEO)Dave started his career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. He worked at Amazon for 2 years, and after taking on several Advisory roles he founded Brightwheel in 2014.
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